ADVA Optical Networking to Demonstrate Unique Cachejack(TM) Technology at Mobile World Congress 2013

Tue Feb 19, 2013 3:00am EST

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New Capability Added Through Investment in Saguna Networks Is Designed to Improve Mobile User
Experience Through an Application-Aware RAN

Martinsried/Munich, Germany. February 19, 2013. ADVA Optical Networking
http://www.advaoptical.com/  today announced that it will be demonstrating its new CachejackTM
technology in Booth 7D34, Hall 7, during Mobile World Congress 2013
http://www.mobileworldcongress.com/  at Barcelona's Fira Gran Via, Feb. 25-28. CachejackTM is
designed to improve mobile user experience and enable location-based services (LBS) through an
application-aware radio access network (RAN) and optimize resource utilization by uniquely
transporting content directly from the backhaul network straight to the mobile subscriber.
Visitors to ADVA Optical Networking's booth, using their own mobile devices, will be able to
experience how CachejackTM accelerates downloading of content such as video streaming and
high-resolution images from the Internet.


"We made a strategic investment last year in Saguna Networks
http://www.advaoptical.com/en/newsroom/press-releases-english/archive/2012/20121120.aspx  and its
technology for optimizing content delivery in mobile backhaul
http://www.advaoptical.com/en/solutions/mobile-backhaul.aspx  infrastructures, and now we have
rapidly integrated this capability into our successful FSP 150 product line
http://www.advaoptical.com/en/products/carrier-ethernet.aspx  and are excited for the attendees of
Mobile World Congress 2013 to experience the considerable improvements in user experience that
CachejackTM uniquely delivers," said Christoph Glingener, chief technology officer of ADVA Optical
Networking. "We continue to see fierce growth in demand for high-quality, rich content over mobile
networks worldwide, and ADVA Optical Networking CachejackTM enables mobile providers a compelling
array of benefits as they seek to capitalize on this demand among their subscribers. Improving
user experience, enabling new revenue-generating LBS and reducing transport costs are of prime
value to today's mobile operators."


The ADVA Optical Networking solution loads popular content on integrated cache servers in cell
site gateways or network interface devices (NID)
http://www.advaoptical.com/en/products/carrier-ethernet/fsp-150cc.aspx . That content is then
delivered from a cache server, which is in closer proximity to the requesting user than the mobile
core network. The effect is slashed time to first byte, translating into an enhanced user
experience as subscribers receive content more quickly. In addition, CachejackTM enables monetized
LBS offerings; for example, advertisements tailored to a user's precise location can be delivered
along with requested content. And CachejackTM helps operators save bandwidth and money by
optimizing mobile backhaul.

# # #

About ADVA Optical Networking
ADVA Optical Networking is a global provider of intelligent telecommunications infrastructure
solutions. With software-automated Optical+Ethernet transmission technology, the Company builds
the foundation for high-speed, next-generation networks. The Company's FSP product family adds
scalability and intelligence to customers' networks while removing complexity and cost. With a
flexible and fast-moving organization, ADVA Optical Networking forges close partnerships with its
customers to meet the growing demand for data, storage, voice and video services. Thanks to
reliable performance for more than 15 years, the Company has become a trusted partner for more
than 250 carriers and 10,000 enterprises across the globe. For more information, please visit us
at www.advaoptical.com http://www.advaoptical.com/ .

Published By:
ADVA Optical Networking SE, Martinsried/Munich and Meiningen, Germany 
www.advaoptical.com http://www.advaoptical.com/ 

For Press:        
Gareth Spence
t +44 1904 699 358
public-relations(at)advaoptical.com  mailto:public-relations@advaoptical.com 

For Investors: 
Wolfgang Guessgen
T +49 89 89 0665 940    
investor-relations(at)advaoptical.com mailto:investor-relations@advaoptical.com


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Source: ADVA Optical Networking SE via Thomson Reuters ONE


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ADVA Optical Networking SE
Campus Martinsried, Fraunhoferstr. 9a Martinsried/Munich Germany

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