Survey Shows Century 21 Real Estate Is Most Respected Brand in Industry

Tue Feb 19, 2013 4:19pm EST

* Reuters is not responsible for the content in this press release.

  PARSIPPANY, NJ, Feb 19 (Marketwire) -- 
Century 21 Real Estate LLC, the franchisor of the world's largest real
estate sales organization, announced the results of a third-party survey
that shows consumers identified the CENTURY 21 brand as the "most
respected in the industry." CENTURY 21 maintained its lead in brand
awareness among consumers presented with a list of real estate
organizations, a position it has held since 1999. 

    In the study conducted by global market research firm Millward Brown, the
CENTURY 21(R) brand achieved 96 percent total brand awareness among
consumers in the market to buy or sell a home in the past two years or in
the next two years. The nearest industry competitor was five percentage
points behind. The study also notes that the CENTURY 21 System remains
one of the top recommended real estate agencies in Likelihood to
Recommend and Future Consideration.

    "The fact that CENTURY 21 was identified by consumers as the most
respected real estate brand in the study is due to the hard work and
dedication of our sales professionals," said Rick Davidson, President &
CEO, Century 21 Real Estate LLC. "Our continued prominence in this brand
study is a testament to our bold marketing initiatives designed to keep
our agents top-of-mind with home buyers and sellers."

    The CENTURY 21 brand advertised in both the 2012 and 2013 Super Bowl(R)
games, as well as the 2012 Summer Olympics. Century 21 Real Estate is
also the official real estate company of U.S. Soccer. Additionally, in
2012, the brand has enhanced its website, with advanced
functionality, including search by top-ranked schools, neighborhoods, and
added highly relevant content such as property detail pages displaying
schools that children would attend based on school zone attendance

    For more information on the Millward Brown brand awareness survey, visit

    Millward Brown Study Methodology
 Source: 2012 Ad Tracking Study. The
survey results are based on 1,204 online interviews with a national
random sample of adults (ages 18+) who are equal decision makers and who
have bought or sold a home within the past two years or plan to purchase
or sell a home within the next two years. Brand awareness questions are
based on a sample of 1,204 respondents at a 90% confidence level with a
margin of error is +/- 2.4%. Recognition and respected questions based on
those who had awareness of the brand. Results are significant at a 90%
confidence level, with a margin of error of +/-2.4%. The study was
conducted in two waves by Millward Brown, a leading global market
research organization during the following time periods: Wave 1 between
2/5 - 2/19/2012 and Wave 2 between 8/12 - 8/26/2012.

    About Century 21 Real Estate LLC
 Century 21 Real Estate LLC
( is the franchisor of the world's largest residential real
estate sales organization, providing comprehensive training and marketing
support for the CENTURY 21 System. The System is comprised of
approximately 7,100 independently owned and operated franchised broker
offices in 73 countries and territories worldwide. Century 21 Real Estate
LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global
provider of real estate services.

    Copyright2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY
21(R) Is A Registered Trademark Owned By Century 21 Real Estate LLC. An
Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21
Office is Independently Owned and Operated.


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