mufin`s Technology for Automatic Ad Recognition Enables Innovative Advertising

Tue Feb 19, 2013 10:15am EST

* Reuters is not responsible for the content in this press release.

These days more and more people are using their tablets and smartphones while
they watch television. mufin`s ad recognition technology makes it possible to
link ads to second screen applications in order to open up a whole new world of
advertising potential.
BERLIN--(Business Wire)--
Interactive advertising and automatic ad recognition are still in their early
stages in Germany, but the current W3B report "Second Screen - Media Usage
Between TV and Internet" reveals that this will soon change. According to the
report, only half of all television viewers dedicate their full attention to
what is happening on the TV screen, and nearly two percent of viewers search for
information about the commercials online. This shows that there is an obvious
demand for additional information to compliment the advertising spots that
appear on television. The goal is to take advantage of this interest and enhance
the viewer experience. To do this it is necessary to provide interactive
advertising formats that create a link between the television commercials and
the second screen. 

This is where mufin`s audio recognition technology comes into play. The
technology is integrated into a mobile app that detects advertising spots by
their audio. When an ad is recognized, the user is shown additional information
about the product, a coupon or something else that enhances the experience - the
only limit here is the imagination of the advertising industry. Automatic ad
recognition creates the perfect opportunity to catch the viewer's full attention
and convey the advertising message in an innovative way. mufin`s technology also
provides advertisers with detailed information about whether or not the
advertisements were viewed, and if so, the time and broadcast during which the
greatest interest was displayed. This provides a whole new level for measuring
viewer interaction and the success of a campaign. 

About mufin: 

mufin develops first-class mobile and server solutions for audio identification
and music recommendation based on digital signal processing. Since 2011 mufin
has been offering specialized solutions for second screen applications and
interactive advertising. The audio recognition technology enables mobile
applications to synchronize with TV programs in realtime or to detect ads. mufin
GmbH is a subsidiary of MAGIX AG and is headquartered in Berlin, Germany.

mufin GmbH
Kathrin Mertens
Tel: +49-(0)-30/29-392-351

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