Four EMC and RSA Channel Executives Named CRN's 2013 Channel Chiefs

Wed Feb 20, 2013 9:01am EST

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Leaders Recognized for Innovating EMC and RSA Channel Programs to Accelerate
Partner Success
HOPKINTON, Mass., Feb.  20, 2013 /PRNewswire/ -- EMC  Corporation (NYSE: EMC)
announced today that the following four channel leaders across EMC and its  RSA
Security Division  have been named 2013 Channel Chiefs by  CRN  for their
commitment to accelerating partner profitability and overall success in 2012:

* Gregg Ambulos, EMC®  Senior Vice President of Global Channel Sales  
* Leonard Iventosch, EMC Vice President of Americas Channel Sales  
* Fred Kohout, EMC Vice President of Global Channel Marketing  
* Bill Taylor, RSA Vice President of Worldwide Channels and Alliances

For over ten years, Channel Chiefs have been selected by the  CRN  editorial
team based on channel experience, program innovations, channel-driven revenue
and public support for the importance of IT Channel Sales. This prestigious list
of the most influential and powerful leaders in the IT channel recognizes those
executives directly responsible for driving channel sales and growth within
their organization, while evangelizing and defending the importance of the
channel throughout the entire IT Industry.  

Under the leadership of these executives, 2012 was a milestone year for EMC's 
Velocity  Solution Provider channel partner program. More than 2,500 new
partners were recruited globally - with 1,350 selling for the first time - and
more than 7,500 accounts coming through the channel were net new to EMC. The
accomplishments of EMC's and RSA's channel programs in 2012 were made possible
by the continued focus on what EMC considers most critical to partners: ease of
doing business, opportunities for increased profitability, technology
leadership, service delivery, training and support.  

In 2012 EMC introduced several new channel initiatives to make the partners' EMC
channel experience simpler, more predictable and profitable:

* EMC  VSPEX™  Proven Infrastructure: Equipping its Velocity partners with the
industry's most flexible reference architecture, VSPEX is based on best of breed
components designed in conjunction with Brocade, Cisco, Citrix, Intel,
Microsoft, and VMware. Partners can fully leverage the EMC brand and industrial
design in their VSPEX offerings, demonstrating EMC's understanding of the
importance of the solution provider brand as the trusted adviser. And with VSPEX
Labs, partners are given a cloud infrastructure to test, validate and
demonstrate new VSPEX configurations.  After just two quarters since launching
in  April 2012, partners sold more than 1,300 VSPEX systems, making it by far
the fastest-growing reference architecture in the market.  
* New Channel-only Solutions:  In addition to VSPEX - and building upon the
success of the channel-only EMC  VNXe®  family of products first announced in
2011 - in 2012 EMC introduced EMC VNXe3150, which is optimized for organizations
building virtualized, private cloud environments. EMC also  announced  the EMC 
Avamar®  Business Edition, which gives more customers access to the power and
simplicity of an industry-leading EMC purpose-built backup appliance.  
* EMC Enterprise Select:  A new strategy enabling more opportunity for the
company's channel partners to sell into every market segment - SMB, Mid-market
and Enterprise. The Enterprise Select go-to-market strategy has proven that the
leveraged sales model works, because as EMC's direct sales representatives build
their virtual sales teams comprised of many trusted partner sales
representatives, they are seeing opportunities in accounts where they've had
little success previously.  
* EMC  Global Partner Summit:  The first annual inaugural partner-exclusive
event was held at EMC World 2012 and is designed to help partners gain valuable
insight to the future direction of the company's products, solutions and partner
programs. More information about EMC's 2013 Global Partner Summit can be found 

Additionally, EMC was  recognized  by CRN for the sixth consecutive year in the
publication's prestigious 2012 Annual Report Card (ARC) survey. EMC was voted
"Company of the Year" in the Enterprise Network Storage and Backup & Recovery
Software categories and for the second year in a row was named Company of the
Year in the small and medium-sized businesses (SMB) Network Storage category.

In 2012 RSA:

* Revamped its RSA®SecurWorld™  Partner Program  to its global partner base. 
Adding new Authorized tier, introducing specializations, and launching a new
training program were just a few enhancements made to the program.   
* Introduced  RSA SecurWorld Academy, which includes a new user interface,
making it easy for partners to access and view trainings and study guides on the
go, as well as enhanced deal registration for partners seeking greater
certification and specializations.   
* Received  "Company of the Year" recognition in the Security Software category
of CRN's ARC awards. RSA also earned its first ARC Award for Network Security
Software.  This was RSA's first nomination for an ARC award and RSA swept the

EMC and RSA Executive Quotes

Gregg Ambulos,  Senior Vice President of Global Channel Sales, EMC Corporation

"On behalf of all EMC and RSA honorees, we are truly honored to be recognized as
CRN's 2013 Channel Chiefs. 2012 was a banner year for EMC and our channel
partners, with record growth figures in the midst of a challenging economy.
Through initiatives like VSPEX, EMC's Enterprise Select GTM strategy and the
evolving family of channel-only products, EMC is helping our partners take
advantage of market opportunities such as cloud and Big Data while building
profitable businesses for themselves. By maintaining our dedication to the
success of EMC Velocity Partners, I am confident that EMC will continue to
attract the next generation of solution providers to our partner organization in

Bill Taylor, Vice President of Worldwide Channels and Alliances, RSA

"2012 was a huge year for RSA and our channel partner community.  We've
continuously made improvements to the way that we do business with our channel
partners to help ensure our strategy is aligned with our partners' ever-changing
needs.  By implementing changes to our RSA SecurWorld Partner Program, we've
provided partners with an opportunity to increase their success in
Authentication or Security Management solutions, giving them the ability to
choose only the specializations that make sense for their business.  RSA
SecurWorld specializations allow partners to position themselves competitively
in the security marketplace."

Supporting Quote

Kelley Damore, Senior Vice President and Editorial Director, CRN  

"The 2013 Channel Chiefs list recognizes vendor executives dedicated to driving
channel programs in the IT marketplace. Our annual Channel Chiefs issue is a
must-read for IT solution providers evaluating new vendors or looking to expand
solution offerings. These are the people, the products and the programs that any
savvy solution provider needs to know. We congratulate this year's Channel
Chiefs for their stellar record of business innovation and applaud them for
their continued dedication to the partner community."

Selected by  CRN's editorial staff, the 2013 Channel Chiefs list is featured in
the  2/25/13  issue of  CRN Magazine  and online at

About UBM Tech Channel  (

UBM Tech Channel, a UBM company, is the premier provider of IT channel-focused
events, media, research, consulting, and sales and marketing services. With over
30 years of experience and engagement, UBM Tech Channel has the unmatched
channel expertise to execute integrated solutions for technology executives
managing partner recruitment, enablement and go-to-market strategy in order to
accelerate technology sales. To learn more about UBM Tech Channel, visit us at:  

UBM llc  (

UBM llc is a leading global business media company. We inform markets and bring
the world's buyers and sellers together at events, online, in print and provide
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About EMC

EMC Corporation is a global leader in enabling businesses and service providers
to transform their operations and deliver IT as a service. Fundamental to this
transformation is  cloud computing.  Through innovative products and services,
EMC accelerates the journey to cloud computing, helping IT departments to store,
manage, protect and analyze their most valuable asset - information - in a more
agile, trusted and cost-efficient way. Additional information about EMC can be
found at

EMC, RSA, Velocity, SecurWorld, Avamar, VNXe and VSPEX are either registered
trademarks or trademarks of EMC Corporation in  the United States  and/or other
countries.  All other products and/or services referenced are trademarks of
their respective companies.   

SOURCE  EMC Corporation

Betzi Hanc, UBM Tech Channel Corporation, +1-508-416-1182, or
Hadley Weinzierl, EMC Corp., +1-508-293-7642,

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