Blue Nile to Present at Morgan Stanley Technology, Media & Telecom Conference

Tue Feb 19, 2013 8:30pm EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130220:nGNXUXEXPa

SEATTLE, Feb. 19, 2013 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the leading online
retailer of diamonds
http://www.globenewswire.com/newsroom/ctr?d=10022340&l=1&a=diamonds&u=http%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.bluenile.com%252Fdiamonds.asp%26esheet%3D6194132%26lan%3Den_US%26anchor%3Ddiamonds%26index%3D1%26md5%3D6a910de52d12f231f55ea1c94266359c
 and fine jewelry, announced today that Harvey Kanter, President and Chief Executive Officer, and
David Binder, Chief Financial Officer, will present at the Morgan Stanley Technology, Media &
Telecom Conference at the Palace Hotel in San Francisco on Tuesday, February 26, 2013 at 2:30 p.m.
Pacific Time.

A live audio webcast of the presentation may be accessed at http://investor.bluenile.com
http://www.globenewswire.com/newsroom/ctr?d=10022340&l=2&a=http%3A%2F%2Finvestor.bluenile.com&u=http%3A%2F%2Finvestor.bluenile.com%2F
. Following the completion of the presentation, a recorded replay of the audio webcast will be
available for 30 days at the same Internet address.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds
http://www.globenewswire.com/newsroom/ctr?d=226285&l=8&a=diamonds&u=http%3A%2F%2Fwww.bluenile.com%2Fdiamonds.jsp
 and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with
a superior way to buy engagement rings
http://www.globenewswire.com/newsroom/ctr?d=226285&l=8&a=engagement%20rings&u=http%3A%2F%2Fwww.bluenile.com%2Fengagement-rings
, wedding rings and fine jewelry
http://www.globenewswire.com/newsroom/ctr?d=10022340&l=4&a=fine%20jewelry&u=http%3A%2F%2Fwww.bluenile.com%2Fjewelry
. Blue Nile offers in-depth educational materials and unique online tools that place consumers in
control of the jewelry shopping process. The Company has some of the highest quality standards in
the industry and offers thousands of independently certified diamonds and fine jewelry at prices
significantly below traditional retail. Blue Nile can be found online at www.bluenile.com
http://www.globenewswire.com/newsroom/ctr?d=10022340&l=4&a=www.bluenile.com&u=http%3A%2F%2Fwww.bluenile.com%2F
. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579
http://www.globenewswire.com/newsroom/ctr?d=10022340&l=5&u=http%3A%2F%2Fwww.globenewswire.com%2Fnewsroom%2Fprs%2F%3Fpkgid%3D9579

CONTACT: Blue Nile, Inc.
         Nancy Shipp, 206.388.3626 (Investors)
         nancys@bluenile.com
         or
         Josh Holland, 206.336.6773 (Media)
         joshh@bluenile.com