Jamba Enhances Sip to Support Charitable Fundraising Program

Thu Feb 21, 2013 4:01pm EST

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Partnership with Marqeta expands donation network and program capabilities
EMERYVILLE, Calif.--(Business Wire)--
Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand,
announced today major enhancements to its Sip to Support community fundraising
and customer loyalty program. Sip to Support first launched in 2010 as a program
for customers to give 10% of their check back to charities and community
organizations of their choice. Due to rapid growth and extensive participation
in the program, Jamba has chosen to partner with Marqeta, an online- to-offline
commerce and payments platform, to provide the enhanced resources and technology
necessary to take the program to the next level. 

The Sip to Support program is a strategic element of Jamba's longtime commitment
to supporting schools and community organizations that encourage health and
wellness. The program provides year-round fundraising tools for schools and
community organizations to raise valuable resources and a low-effort, but high
impact way for their supporters to help raise funds with no extra out-of-pocket
expense. 

With Marqeta`s technology powering the Sip to Support program, individuals are
now able to pre-load funds onto their Jamba Juice Sip to Support Marqeta Card.
The Card serves as the method of donation and payment, while also unlocking
special Sip to Support rewards from Jamba. In addition, the Sip to Support Card
provides access to local and national offers at all participating Jamba
locations and other participating retailers on the Marqeta platform. The process
for charities and community organizations is equally fluid. They now only need
to direct supporters to sign up through Sip to Support`s website at
jambajuice.marqeta.com. Organizations will also be able to use the site to track
funds raised, number of supporters engaged and timing of fund distributions. 

"Jamba`s commitment to supporting healthy active communities starts at our
stores, but is fueled everyday by the engagement of our loyal customers and
their individual conviction and dedication to promoting wellness," said Julie S.
Washington, senior vice president and chief brand officer, Jamba Juice Company.
"We are constantly seeking new and innovative ways to reach communities around
the world with the important active lifestyle message, and with resources and
guidance to get them started along their individual paths. Through a partnership
with Marqeta, we have found an exciting way to expand our corporate giving by
engaging our customers and their network to direct a portion of their bill
toward youth and community organizations they feel compelled to support." 

"Jamba Juice`s Sip to Support program gives customers an easy way to support the
charities and organizations they care about most. We`re excited that Marqeta can
enable and accelerate the growth of this unique program," said Marqeta CEO Jason
Gardner. "We strongly believe in using our payments platform to support
innovative programs at the intersection of retail, healthy living and education.
Our technology offers our partners a way to greatly enhance widely adopted
programs in market." 

Sip to Support program registration and information can be found on
https://jambajuice.marqeta.com. 

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which include
great tasting, whole fruit smoothies, fresh squeezed juices and juice blends,
hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and
mini-wraps, California Flatbreads, frozen yogurt, and a variety of baked goods
and snacks. Jamba-branded products for at-home enjoyment are also available
through select retailers across the nation and in Jamba outlets. As of October
2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of
"Team Up for a Healthy America" in the fight against childhood obesity and
encourages fans to join the Team Up community of celebrities, athletes and other
leaders committed to getting kids active and involved at www.myhealthpledge.com.
Fans of Jamba Juice can learn more about specific offerings and promotions, and
find a location near them by visiting the Jamba Juice website at
www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider,
liking our page on Facebook at www.Facebook.com/JambaJuice, following us on
Twitter at www.Twitter.com/JambaJuice or by contacting Jamba`s Guest Services
team at 1-866-4R-FRUIT (473-7848). 

About Marqeta

Founded in 2010, Marqeta is an online-to-offline commerce and payments platform
that empowers large enterprises to better serve their constituents by
participating in the payment stream of relevant transactions, enables merchants
to capture repeat business and greater customer spend, and gives consumers more
money for the things they buy everyday. The company is headquartered in
Emeryville, Calif. Learn more about Marqeta at www.marqeta.com or at
888-462-7738. The +M Platform features and capabilities can be found at
www.marqeta.com/+m_platform

Jamba Juice:
Mike Fuccillo, Dir. Corporate Communications
mfuccillo@jambajuice.com
510-596-0100 X7
or
Marqeta: 
Serena Hom, Director, Marketing
510-779-3016



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