IHG Expands Presence in Brazil with New Holiday Inn Express Hotel Signing

Thu Feb 21, 2013 6:07pm EST

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New hotel will be IHG`s 13th Holiday Inn  Brand Family Hotel in Brazil
SÃO PAULO, Brazil--(Business Wire)--
IHG (InterContinental Hotels Group) (LON:IHG) (NYSE:IHG) (ADRs), one of the
world`s leading global hotel companies, today announced the signing of the
Holiday Inn Express Marília. The new-build, 102-room Holiday Inn Express hotel
will be among the first internationally branded properties in the city of
Marília, and is slated to open toward the end of 2013. With a population of
220,000, Marília is predominantly a business destination known for its many
sugar cane refineries that produce the important commodity, ethanol. The hotel
will be centrally located, affording easy access to major thoroughfares, and
minutes from Marília`s principal shopping center, industrial district and
airport. 

"Marília is an excellent example of the type of city that is emerging and will
support the growth of the Holiday Inn Express brand," said Joel Eisemann, chief
development officer, the Americas, IHG. "The country`s growth is generating
great demand for internationally branded hotels. The strength of our brands and
experience in the region make IHG an ideal franchising partner." 

Located in the State of São Paulo, around 270 miles (438 kilometers) from the
city of São Paulo, the hotel is also within 50 miles of the key regional city of
Bauru. Owned by Hotelaria Agisol Ltda., a subsidiary of Grupo Bertim, a
prominent construction company in the state of São Paulo, the hotel is
franchised by an affiliate of IHG. 

The Holiday Inn Express Marília will have a modern design, with a strong focus
on sustainability, including energy-efficient systems, effluent wastewater
treatment plans, solar panels, and LED lighting. The Holiday Inn Express brand
is designed to be the smart choice for value-conscious business and leisure
travelers. The $1BN global brand relaunch of the Holiday Inn brand family, the
largest project of its kind in hospitality history, continues to drive increased
quality and consistency across the global portfolio. The new hotel will feature
a contemporary image with emphasis on arrival and welcome services, guestroom
and guest bath comfort and a redesigned logo and signage. 

"There is no other international hotel company with IHG`s longevity in Latin
America," adds Alvaro Diago, chief operations officer, Latin America &
Caribbean, IHG. "The roots of our company stem from Brazil, with the first
IHG-branded property opening in Belém in 1946. We helped forge Brazil`s
hospitality industry, and we are pleased to be an integral part of this next
stage of travel evolution for the country." 

Located in major urban centers, gateway cities and resort destinations, IHG
hotels have been serving Latin America for more than 65 years. There are 19
Holiday Inn Express hotels in Latin America and the Caribbean while its sister
brand Holiday Inn has 24 hotels in the region. 

Holiday Inn and Holiday Inn Express hotels participate in IHG's guest loyalty
program, Priority Club® Rewards, the industry's first and largest guest loyalty
program with 69 million members. Priority Club Rewards membership is free and
guests can enroll by logging on priorityclub.com, calling 1.888.211.9874 or
inquiring at the front desk of this hotel or any one of IHG's more than 4,500
hotels worldwide. 

About Holiday Inn Express

Holiday Inn Express hotels are modern hotels for value-oriented travelers.
Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive
rates for both business and leisure travelers. Guests Stay Smart at Holiday Inn
Express hotels where they enjoy a free hot Express Start Breakfast Bar, free
high-speed Internet access and free local phone calls (US and Canada only).
There are currently more than 2,000 Holiday Inn Express hotel locations around
the globe. For more information about Holiday Inn Express hotels or to book
reservations, call 1-800-HOLIDAY or visit www.hiexpress.com. 

Notes to Editors:

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organization with nine hotel brands including InterContinental Hotels & Resorts,
Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts,
Holiday Inn Express, Staybridge Suites, Candlewood Suites, EVEN Hotels and
HUALUXE Hotels & Resorts. IHG also manages Priority Club Rewards, the world`s
first and largest hotel loyalty program with over 71 million members worldwide. 

IHG franchises, leases, manages or owns over 4,600 hotels and more than 675,000
guest rooms in nearly 100 countries and territories. With more than 1,000 hotels
in its development pipeline, IHG expects to recruit around 90,000 people into
additional roles across its estate over the next few years. 

InterContinental Hotels Group PLC is the Group`s holding company and is
incorporated in Great Britain and registered in England and Wales. 

Visit www.ihg.com for hotel information and reservations and
www.priorityclub.comfor more on Priority Club Rewards. For our latest news,
visit www.ihg.com/media,www.twitter.com/ihg, www.facebook.com/ihg or
www.youtube.com/ihgplc.

For InterContinental Hotels Group
Kreps DeMaria PR & Marketing
Israel Kreps / Cristina Planas, 305-663-3543
ikreps@krepspr.com / cplanas@krepspr.com



Copyright Business Wire 2013

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