RTT Announces Strategic Agreement With Canon U.S.A. to Enable Mixed Reality Platform<7751.T>

Thu Feb 21, 2013 10:00am EST

* Reuters is not responsible for the content in this press release.

  ROYAL OAK, MI, Feb 21 (Marketwire) -- 
RTT USA Inc. announced today that it has entered into a strategic
agreement with Canon U.S.A, Inc., to combine RTT DeltaGen(R), high-end 3D
visualization software with Canon's new advanced Mixed Reality (MR)
platform, contributing to reduced development times during the product
design process by merging real and virtual worlds. This partnership will
help OEMs bring their products faster to market. With the seamless
integration of RTT DeltaGen with the Canon MREAL System, users in design
and engineering are able to experience lifelike product designs in
enhanced visual quality -- advancing the relevancy of the digital model
even further. 

    "The introduction of Canon's MREAL System with the capability to
integrate highly realistic product designs and interact with them in a
Mixed Reality setting through Canon's Head- Mounted Display (HMD)
represents a leap ahead of existing Virtual Reality (VR) systems, that
merely focus on computer-generated environments," said Peter Stevenson,
CEO RTT USA. Linking RTT DeltaGen to the new MREAL System allows the
users from various industrial sectors to go way beyond typical VR
technology and combine the rich visual information of the real world with
the flexibility of computer generated (CG) images in high visual quality.
As a result, the new MREAL System will enhance a wide range of industrial
applications such as product lifecycle management (PLM), digital
prototypes and industrial design studies. 

    "We are very excited about our partnership with RTT and the sophisticated
3D visualization capabilities RTT DeltaGen software brings to our Mixed
Reality solution. By combining Canon's advanced HMD with a robust
software platform and high-end 3D visualizations, product designs can be
brought to life with a complete new visual experience," said Sam Yoshida,
vice president and general manager, Marketing, Business Imaging Solutions
Group, Canon U.S.A. 

    The high-end 3D visualization software RTT DeltaGen integrates seamlessly
with Canon's MREAL System to identify visual markers through stereoscopic
cameras within the Canon HMD. Virtual objects are projected onto the two
displays set in front of the user's eyes inside the HMD, seamlessly
mixing the real with the virtual world. Enhanced image processing and
realtime sensor data are combined with Canon's patented optical system to
mix the images. Wearing the lightweight HMD, users are able to observe
their virtual models within the mixed environment from any angle and even
manipulate the virtual scene naturally. 

    This innovative approach extends the viability for a digital asset
created in RTT DeltaGen even further. Allowing the user to interact with
a rendering in real space has implications across a wide range of
industries. For instance, this could be employed in the medical field for
surgical training, research and development. Aerospace and defense
companies can utilize the technology for simulation and engineering
design. Customers choose RTT for the company's unique portfolio of
high-end technology, creative turn-key solutions and CGI as the basis for
customized applications and end-to-end process support. RTT's
comprehensive approach combines with industry-specific expertise,
ensuring sustainable processes to develop and market products faster,
cost-effectively and in exciting, new ways. 

    About RTT
 RTT is the leading, one-stop-provider of high-end software,
consulting and creative services in professional 3D visualization. As a
strategic partner, RTT offers sustainable, effective and seamless process
support across the entire product lifecycle with its holistic approach.
As a result, products are developed faster and more cost-effectively
while time-to-market is significantly reduced. Through creative,
photorealistic CGI implementations, RTT enables innovative sales and
marketing advantages and new dimensions of emotional brand staging. The
Group's customer-base includes companies like Adidas, Audi, BMW, EADS,
Electrolux, Ferrari, General Motors, Harley-Davidson, Porsche, The North
Face and Volkswagen. RTT AG was founded 1999 in Munich and is listed on
the Frankfurt Stock Exchange (FRANKFURT: R1T) (WKN: 701220; ISIN:
DE0007012205) with about 700 employees at 14 offices worldwide (as of
December 31, 2012). For more information, visit www.rtt.ag.

    About Canon U.S.A., Inc. 
 Canon U.S.A., Inc., is a leading provider of
consumer, business-to-business, and industrial digital imaging solutions.
With approximately $40 billion in global revenue, its parent company,
Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents registered in
2012+ and is one of Fortune Magazine's World's Most Admired Companies in
2012. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice
Award for Service and Reliability in the digital camera and printer
categories for the ninth consecutive year, and for camcorders for the
past two years. Canon U.S.A. is committed to the highest level of
customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and
environmental responsibility. To keep apprised of the latest news from
Canon U.S.A., sign up for the Company's RSS news feed by visiting

    + Based on weekly patent counts issued by United States Patent and
Trademark Office.

    All referenced product names, and other marks, are trademarks or
registered trademarks of their respective owners

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2235713

Press Contact
Hillary Forsythe 
Tel: +1 248 629 1127 
E-Mail: hforsythe@rttusa.com 

Nina Rist
Tel: +49 89 200 275 2756
Ripple Effect Communications
E-Mail: nina.rist@rtt.ag

Valerie Harding
Tel: +1 617-536-888
Email: Valerie@rippleeffectpr.com 

Copyright 2013, Marketwire, All rights reserved.

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.