Gunn Report For Media Names OMD Worldwide Most Creative Media Agency For Seventh Consecutive Ranking

Thu Feb 21, 2013 3:00am EST

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Gunn Report For Media Names OMD Worldwide Most Creative Media Agency For Seventh
Consecutive Ranking

NEW YORK, Feb. 21, 2013 /PRNewswire/ -- For the seventh consecutive time, Omnicom Media
Group Agency OMD Worldwide [] has been named the world's most
creative media agency by the Gunn Report for Media, maintaining the  exclusive lock the
agency has held at the top of the rankings since the report was launched in 2004. 

The Gunn Report for Media is the industry standard for evaluating media creativity,
ranking agencies according to their performance in the top industry awards shows around
the world. Most importantly, it recognizes the vital role media agencies play in today's
highly competitive and fragmented communications landscape.

The Gunn Report for Media rates agencies on a point system based on awards won in 53
annual award competitions worldwide.  With 331 points, OMD easily bested second- ranked
Mindshare (WPP) with 229 points and third-ranked Starcom (Publicis) with 218 points.

The Gunn Report ranking comes on the heels of the January Network Diagnostics report
from the Research Company Evaluating the Media Industry (RECMA), which named OMD
Worldwide the top ranked global media network by performance for the third consecutive
year. Concurrent with these rankings, OMD also topped RECMA's  July 2012 Global Billings
report, holding on to its position as  the largest global media agency by billings, with
10.7 percent of market share; and was also the top ranked media network on the 2012
Effies Effectiveness Index.

"The most important thing about indices like the Gunn Report is the service it provides
to clients who need to know which media agency is doing the best work - more often, more
consistently and in more regions - than any other network," says Mainardo de Nardis,
President and CEO, OMD Worldwide. "We're incredibly proud that for seven consecutive
reports, the answer to that question has been OMD -  now officially ranked as the
biggest, best, most creative and most effective media agency in the world."  

Elsewhere in the 2012 Gunn Report, OMD was also featured in the Campaigns of the Year
section, which highlighted winning campaigns from the global festivals included in the
report's evaluation. OMD was recognized for its Google Voice Search
campaign from Manning Gottlieb OMD, which took the Media Grand Prix at the 2012 Cannes
Lions, and that the Gunn Report cited as a campaign that combined creativity and


OMD Worldwide ( []) is a leading global media
communications agency, with more than 8,000 employees across 100 countries serving the
world's high-profile brands.  OMD provides a range of services globally including
communications strategy, media planning and buying, digital execution, content creation,
entertainment marketing, sponsorship and brand analytics.  OMD is recognized for its
global footprint, strategic integration and creative innovation. It has been
acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented seven
consecutive times; Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and
2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.  

OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom
Group Inc. (NYSE : OMC).

OMD Worldwide

CONTACT:  Isabelle Gauvry, +1-917-435-6457,

Web site:
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