Applebee`s® Restaurants Named No. 2 Most Innovative Food Brand by Fast Company

Thu Feb 21, 2013 12:01pm EST

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Sense of Humor, Brand Revitalization Credited in Annual List of Best Businesses
KANSAS CITY, Mo.--(Business Wire)--
Applebee`s Services, Inc. announced today that it has been named to the Fast
Company annual list of Most Innovative Companies as its No. 2 Most Innovative
Company in Food. 

Applebee`s sense of humor in advertising and its system-wide brand
revitalization - including an ongoing look-and-feel update of more than 1,900
restaurants throughout the United States - are noted by Fast Company as keys to
the brand`s success. 

"As America`s great American neighborhood grill and bar for more than 30 years
and a fixture in communities across the country, Applebee`s is committed to
building on our strengths and recognizing that we can always get better," said
Applebee`s President Mike Archer. "We and our franchisees view tomorrow as
another opportunity to do whatever it takes to make sure that we see our guests
every day. We are honored that Fast Company has recognized us as an innovative
brand." 

According to Fast Company, the Most Innovative Companies initiative is the
publication`s most significant, high-profile editorial effort of the year. Fast
Company`s editorial team spends months gathering and sifting data to identify
enterprises that exemplify the best in business from across the economy and
around the globe. This year`s honorees include other major brands like Nike and
Amazon. 

Fast Company`s Most Innovative Companies issue is on newsstands now, and the
2013 list of Most Innovative Companies is available at www.fastcompany.com/MIC
and on Fast Company`s mobile app. 

About Applebee`sServices, Inc.

Applebee`s (www.applebees.com) is the world`s largest casual dining chain, with
approximately 2,000 locations in 49 states, 15 countries and one U.S. territory.
Based in Kansas City, Mo., Applebee`s takes pride in providing a welcoming,
neighborhood environment where everyone can enjoy the dining experience.
Applebee`s Neighborhood Grill & Bar is a DineEquity, Inc. (NYSE: DIN) brand, and
is franchised and operated by Applebee`s Services, Inc. and its affiliates.

Crossroads
Chase Wagner, 816-877-5219
cwagner@crossroads.us
or
Applebee`s
Dan Smith, 913-890-0370
dan.smith@applebees.com

Copyright Business Wire 2013

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