CVS/pharmacy Launches Revamped Gold Emblem Line, Featuring Enhanced Ingredients, New Snack Options and More Flavors

Thu Feb 21, 2013 9:47am EST

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Gold Emblem brand boasts new look incorporating nutritional information on the
front of packaging to empower shoppers to make informed purchasing decisions
WOONSOCKET, R.I.,  Feb. 21, 2013  /PRNewswire/ -- Shoppers looking for
great-tasting snacks for the entire family will be delighted to try the
satisfying additions and enriched flavors and variations of the revamped Gold
Emblem line, available exclusively at CVS/pharmacy stores nationwide. The
popular line, which includes a wide variety of snacks, dessert items, beverages
and groceries, has undergone a vast array of changes to offer customers more
options, even better taste and a contemporary new look. Among the more than 250
products included in the line are nuts, trail mixes, chips, pretzels, dried
fruits, candies, cookies, spices, juices, condiments, baking essentials and
breakfast bars.  


Introduced in 1995, Gold Emblem was one of the first private brand food lines
created by a major drugstore chain. Since that initial launch, the line has
delivered great taste, uncompromising quality and unparalleled value for
consumers and today is the number one brand in cookies, candy and nuts sold at
CVS/pharmacy. Updates to the newly re-launched line include a contemporary
identity and package re-design that embodies the commitment to meeting a very
high taste standard, as well as a refined taste-test approval process used to
evaluate every item that is branded with the Gold Emblem name.

"At CVS/pharmacy, we are committed to providing our customers with high-quality
store brand product lines at a great value. With this in mind, we have
reintroduced our Gold Emblem brand with enhanced ingredients, new recipes and an
updated design and packaging," said  Judy Sansone, Senior Vice President of
Merchandising for CVS/pharmacy.  "As part of our ongoing effort to exceed our
customers' expectations, we have also incorporated an in-depth taste-testing
process for each item within the Gold Emblem line."  

All of the new Gold Emblem items are held to a set of new ingredient guidelines
and each product is evaluated using a rigorous process that includes both an
in-house taste panel and an external third-party panel of professional
taste-testers to provide specific feedback on each item. Gold Emblem is also
committed to helping shoppers make well-informed choices that help them achieve
their own personal health goals with enhanced packaging that incorporates key
nutritional information on the front of each item.  

CVS/pharmacy stands behind the quality of all products included in any of its
exclusive lines, including Gold Emblem, and offers a 100 percent money-back
guarantee to ensure customer satisfaction. Now available at more than 7,400
locations, customers will have the luxury of picking up high-quality snacks just
by stopping into their neighborhood CVS/pharmacy. Shoppers can also find the new
and improved Gold Emblem products  online  on  

About CVS/pharmacy  
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is
America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs
Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path
to better health by providing the most accessible and personalized expertise,
both in its stores and online at General information about CVS/pharmacy
and CVS Caremark is available at

 Press Contact:  Erin Pensa          
                 T: 401.770.4786     

SOURCE  CVS/pharmacy

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