Seattle`s Best Coffee to Hit the Freezer Aisle with Coffee Category`s First Frozen Blended Coffee Drink

Thu Feb 21, 2013 9:00am EST

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Seattle`s Best Coffee and Inventure Foods to Define At-Home Blended Coffee
Category; Represents Significant Opportunity in $103 Million Frozen Drink
Concentrate Segment1
SEATTLE--(Business Wire)--
Seattle`s Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), and leading
specialty food manufacturerInventure Foods, Inc. (NASDAQ: SNAK) are teaming up
to launch Seattle`s Best Coffee Frozen Coffee Blends, the coffee category`s
first blend-at-home frozen coffee beverage. With the Spring 2013 launch of
Seattle`s Best Coffee Frozen Coffee Blends, coffee enthusiasts can enjoy their
favorite Seattle`s Best Coffee frozen drinks from the comfort of their own
kitchen.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=359037&vid=4
Seattle's Best Coffee and Inventure Foods introduce Seattle's Best(R) Frozen
Coffee Blends, the coffee category's first blend-at-home, cafe-quality frozen
coffee beverages. Four unique flavors will hit freezer aisles at grocery stores
and mass retailers nationwide this spring. (Photo: Business Wire)

This new product launch represents a move to bring frozen coffee into the home
as a response to the growing popularity of at-home blending and the rise of
blended coffee drinks. The Seattle`s Best Coffee Frozen Coffee Blends will
appeal to a booming number of blended coffee drinkers in the U.S., sales of
which have surged to $4.3 billion in 20122. 

"This exclusive agreement with Seattle`s Best Coffee further underscores our
position as a leading innovator in the specialty food and frozen beverage
segments," said Terry McDaniel, chief executive officer of Inventure Foods, Inc.
"We are pleased to collaborate with a premier brand like Seattle`s Best Coffee
to introduce a premium frozen beverage product, which we believe provides our
retail partners with timely, on-trend beverage items in their frozen aisles." 

Seattle`s Best Coffee leveraged more than 40 years of coffee experience to help
develop the new packaged coffee drinks. The new line of Seattle`s Best Coffee
Frozen Coffee Blends is made with high-quality 100 percent arabica coffee beans,
and will be available in four unique flavors: Coffee Chiller, Creamy Caramel,
Very Vanilla, and Mega Mocha. 

"Finally, there is an easy way for customers to make their own blended coffee,"
said Jennifer Dimaris, vice president, brand management for Seattle`s Best
Coffee. "The demand for blended coffee is heating up, and we`re ready to help
coffee drinkers cool off with a Seattle`s Best Coffee-quality beverage in the
comfort of their own homes." 

The at-home blended coffee drink puts equal emphasis on taste and convenience:
consumers simply empty the contents of the frozen bag into a blender, add eight
ounces of fat-free milk and press blend to make two, eight-ounce beverages in
less than a minute. In addition, the Seattle`s Best Coffee Frozen Coffee Blends
feature zero trans fats, just nine grams of sugar, and only 130 calories per
serving when prepared as directed, providing a smart, customizable and
convenient beverage to make at home. 

"The recent growth of iced coffee suggests that consumers no longer view coffee
as just a morning routine," said Steve Sklar, senior vice president of marketing
at Inventure Foods. "We see great potential for a delicious frozen coffee drink
that can easily be made at home or at work any time of the day." 

With a suggested retail price ranging from $2.99-$3.49, each Seattle`s Best
Coffee Frozen Coffee Blends will be sold in an eight-ounce, stand-up vertical
packaging found in the freezer section of grocery stores and mass retailers. 

About Inventure Foods, Inc.

With manufacturing facilities in Arizona, Indiana and Washington, Inventure
Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food
brands in better-for-you and indulgent categories under a variety of Company
owned and licensed brand names, including Boulder Canyon Natural Foods, Jamba,
Seattle`s Best Coffee, Rader Farms, T.G.I. Friday's, Nathan`s Famous, Vidalia
Brands, Poore Brothers, Tato Skins and Bob's Texas Style. For further
information about Inventure Foods, please visit www.inventurefoods.com. 

About Seattle`s Best Coffee

Seattle`s Best Coffee LLC has been roasting premium coffee since 1970 and today
roasts more than 20 million pounds of coffee every year and millions of cups of
our coffee are served every day. A freshly-brewed cup of Seattle`s Best Coffee
is currently available in more than 50,000 locations including cafes, college
campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie
theatres. Seattle`s Best Coffee is a featured brand within Starbucks Corporation
(NASDAQ: SBUX). For more information, please visit Seattle`s Best Coffee online
at www.seattlesbest.com. Become a member of the coffee community at
www.facebook.com/SeattlesBestCoffee or follow Seattle`s Best Coffee on Pinterest
for unique coffee inspiration at www.pinterest.com/seattlesbest. For information
about our retail franchise opportunity, please visit www.seattlesbest.com. 

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by
reference herein) contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking statements
are those involving future events and future results that are based on current
expectations, estimates, forecasts, and projections as well as the current
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is a forward-looking statement. Forward-looking statements are only predictions
and are subject to risks, uncertainties and assumptions that are difficult to
predict. Therefore actual results may differ materially and adversely from those
expressed in any forward-looking statements. Factors that might cause or
contribute to such differences include, but are not limited to, those discussed
under the section entitled "Risk Factors" in our reports filed with the SEC.
Many of such factors relate to events and circumstances that are beyond our
control. You should not place undue reliance on forward-looking statements. The
Company does not assume any obligation to update the information contained in
this press release. 

1 Source: IRI Data, 52 weeks ending 1/27/13 

2 Source: StudyLogic 2012

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130221005407/en/

Seattle`s Best Coffee
Sanja Gould, 206-318-7100
press@seattlesbest.com
or
Inventure Foods, Inc.
Matthew Jackson, 616-233-0500
mjackson@lambert-edwards.com



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