DISH Hopper Jumps into the Daytona 500, Appears on FOX Despite Network Censorship of the Brand

Sat Feb 23, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130223:nBw235016a

* DISH appears on FOX through a virtually ad-free No. 95 car piloted by Scott
Speed 
* Satellite TV provider demonstrates its passion for speed as FOX attempts to
slow down consumers` viewing experiences

ENGLEWOOD, Colo.--(Business Wire)--
DISH is hopping into Sunday`s Daytona 500 race through its sponsorship of the
Leavine Family Racing`s No. 95 DISH Ford Fusion to be piloted by up-and-coming
driver Scott Speed. Other than the Hopper logo, the car will be virtually
ad-free, meaning consumers will see the DISH brand on FOX in spite of the
network`s ongoing refusal to air ads for DISH`s consumer-friendly Hopper
Whole-Home HD DVR.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=359355&vid=4
DISH sponsors Leavine Family Racing's No. 95 Ford Fusion, driven by Scott Speed,
at the Daytona 500. (Photo: Business Wire)

"The world of technology moves fast, but FOX keeps trying to wave a yellow flag
and put consumers under caution, attempting to slow their access to the best in
TV entertainment," said DISH President and CEO Joe Clayton. "The Hopper is in
the pole position as the fastest in the consumer technology race. We are giving
consumers what they want, when they want and where they want it. FOX is trying
to hold up traffic. You can`t stop the future." 

As the Hopper, which was named a "Best of Show" among more than 20,000 products
featured at the 2013 International CES, prepares to take to the speedway, FOX
has made yet another attempt to slow down consumers` viewing experiences and
ability to watch content in a manner that meets their preferences. 

Late Thursday night, FOX Broadcasting`s lawyers launched another attempt to
block DISH from offering certain consumer-friendly features on the Hopper
Whole-Home HD DVR, after months of unsuccessful attempts to thwart Hopper`s
AutoHop and PrimeTime Anytime features. 

"Everybody skips commercials, and if FOX, CBS, ABC and NBC think that`s illegal,
well I guess that makes us a nation of outlaws," continued Clayton. "We might as
well make the No. 95 car the DISH fans` getaway car in what is sure to be an
exciting race on Sunday!" 

Fox also wants to prevent viewers from accessing the recorded television shows
they have already paid for while on the road. For race fans, the Hopper is great
for catching recorded race highlights and other coverage at the hotel after the
race. 

DISH isproud to sponsor up-and-coming driver Scott Speed at the Daytona 500.
Speed is no stranger to racing and his diverse career in driving includes
qualifying for the Formula One team in 2006. Speed became the first American to
race in Formula One since Michael Andretti in 1993. His recent success in
qualifying for the Daytona 500 makes him a great contender for Sunday. 

"I`m a big DISH fan and am excited to return to Daytona International Speedway
Sunday with the Hopper riding shotgun," said Scott Speed. "Hopper is great for
people like me -- we can record more programming and take our favorite shows
with us." 

To track Speed and the Hopper as they race around the track, follow @DISH and
@scottspeed and search the hashtag #adfreetv, or visit
http://www.facebook.com/ScottSpeed and http://www.facebook.com/DISH. 

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.056 million satellite TV customers, as of Dec.
31, 2012, with the highest quality programming and technology with the most
choices at the best value, including HD Free for Life. Subscribers enjoy the
largest high definition line-up with more than 200 national HD channels, the
most international channels, and award-winning HD and DVR technology. DISH
Network Corporation's subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit www.dish.com. 

About Leavine Family Racing

Leavine Family Racing (LFR), currently a two-team operation in the NASCAR Sprint
Cup Series and the ARCA Racing Series, is a Texas-based team - headquartered in
Tyler, Texas. The racing team has an entry in the NASCAR Sprint Cup Series - the
No. 95 car with driver Scott Speed, and the ARCA Racing Series - the No. 95 car
with driver Michael Leavine. The team is owned by Bob and Sharon Leavine. 

Leavine Family Racing began competing in NASCAR with four career-starts for the
2011 racing season in NASCAR`s premier series with driver David Starr. 

The team`s shop is located in Concord, North Carolina, just outside of Charlotte
Motor Speedway`s turn two. 

During the 2010 season, as an entry into NASCAR, Bob Leavine was a sponsor in
the NASCAR Nationwide Series and NASCAR Camping World Truck Series

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130223005016/en/

DISH
Aaron Johnson, 720-514-5839
aaron.johnson@dish.com
or
Hill & Knowlton
Claire West, 214-208-3718
Claire.West@hkstrategies.com



Copyright Business Wire 2013

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