New Study Reveals 25% of People Store Intimate Images on Their Mobile Device

Mon Feb 25, 2013 10:00am EST

* Reuters is not responsible for the content in this press release.

AVG Technologies` survey shows consumers are playing fast and loose with their
personal privacy, yet are failing to embrace practical features due to security
As companies across the globe line up to announce their latest innovations at
this week`s Mobile World Congress, a study released today by AVG Technologies
N.V. (NYSE: AVG), the provider of Internet and mobile security to 146 million
active users, has revealed that one in four average mobile users store intimate
photos or videos on a smartphone or tablet. Furthermore - and despite the
obvious risks to personal privacy if a device is lost or compromised - yet 70
percent of consumers are unaware of security features that allow such data to be
deleted remotely. 

Clearly, consumers are embracing the photographic and video capabilities of
their devices, however, the global mobile survey also revealed a marked
conservatism among consumers when it comes to more practical, everyday features.
For example, among the 5,000 smartphone users questioned in the UK, US, France,
Germany and Brazil, fewer than 40 percent use their device for either online
shopping (35 percent) or online banking (38 percent). 

The primary reason given by those holding back from using their device to shop
online was a perceived lack of security - nearly 50 percent of smartphone users
feel that using a mobile device isn`t as safe or secure as using a computer.
Similarly, only 36 percent would consider checking their bank balance from a
smartphone, compared to 78 percent when using a PC. 

"This survey has clearly demonstrated that there is confusion in the minds of
consumers about what is and isn`t safe or sensible to do with a mobile device,"
said J.R. Smith, CEO of AVG Technologies. "It is already limiting the appeal of
mobile shopping, banking and ticketing, and this is in turn hampering the
industry`s efforts to drive new innovations and monetization methods. At the
same time, millions of consumers are exposing themselves to risk of personal and
professional embarrassment by storing sensitive images on their devices. 

"It is time for the industry to wake up and start educating consumers about
privacy and security," Smith continued. "If it does not, mainstream consumers
will remain skeptical about mobile commerce, potentially wasting billions of
dollars of investment into new features, and the manufacturers, networks and
developers will face the wrath of wronged consumers when their digital privacy
is compromised." 

Further Methodology:

An online survey of 5,107 smartphone users was undertaken across the UK, US,
France, Germany and Brazil. Fieldwork took place in January 2013 and was managed
by Qualtrics. 

For data specific to your region please see the PR contacts listed below. 

About AVG Technologies (NYSE: AVG)

AVG`s mission is to simplify, optimize and secure the Internet experience,
providing peace of mind to a connected world. AVG`s powerful yet easy-to-use
software and online services put users in control of their Internet experience.
By choosing AVG`s software and services, users become part of a trusted global
community that benefits from inherent network effects, mutual protection and
support. AVG has grown its user base to 146 million active users as of December
31, 2012 and offers a product portfolio that targets the consumer and small
business markets and includes Internet security, PC performance optimization,
online backup, mobile security, identity protection and family safety software.

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Finn Partners for AVG
Ty Sheppard, +1-415-249-6775
Waggener Edstrom for AVG
Amy Bunn, + 44 (0)20 7632 3857

Copyright Business Wire 2013