PPR : announces that Redcats has entered into an agreement with Nordic Capital Fund VII for the sale of Ellos and Jotex

Mon Feb 25, 2013 2:30am EST

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 Paris, 25 February, 2013  


PPR announces that Redcats has entered into an agreement with Nordic CapitalFund VII for the sale
of Ellos and Jotex

PPR announces that Redcats has entered into an agreement to sell its Nordic brands Ellos and Jotex
to Nordic Capital Fund VII for an enterprise value of EUR275 million.

Ellos is the leading home shopping player in Scandinavia for apparel and Jotex has established
itself as a key player in the Scandinavian home textile and decoration market. Recent years have
brought a very positive development and a greater focus on customer needs and expectations. The
brands have strengthened the attractiveness of their e-commerce websites and developed their
own-brand designs and products to offer a unique collection supplemented with a range of selected
external brands. The transaction will place Ellos and Jotex in an excellent position to take
advantage of their potential to continue their development. 

Nordic Capital Private Equity Funds invest in large and medium sized companies, primarily in the
Nordic region. The company has a long track record of successful investments and has solid
experience in Nordic retail. It encourages businesses to grow by expansion into new markets,
product development, new industrial combinations, strategic repositioning and
internationalisation.

The sale of Ellos and Jotex will mark a further step forward in the transformation of PPR into a
global leader in apparel and accessories within the Luxury and Sport & Lifestyle sectors. 

Subject to approval of the relevant competition authorities, the transaction should be finalised
in the coming months, after informing the employee representative bodies.

Rothschild acted as financial adviser and Vinge acted as legal advisor to PPR in the transaction.

About PPR

PPR empowers an ensemble of powerful, complementary Luxury and Sport & Lifestyle brands,
specialising in apparel and accessories, to reach their potential. Present in more than 120
countries, the Group generated revenues of EUR9.7 billion in 2012 and had over 33,000 employees at
year end. The PPR share is listed on Euronext Paris (FR 0000121485, PRTP.PA, PPFP).   
                                                                                
Find out more on Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni,
Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard,
Qeelin, Puma, Volcom, Cobra, Electric and Tretorn at www.ppr.com http://www.ppr.com/ .

 PPR contacts                                                                                  
                                                                                               
 Press :              Paul Michon               +33 (0)1 45 64 63 48           pmichon@ppr.com 
                      Hélène Saint-Raymond      +33 (0)1 45 64 61 20    hsaint-raymond@ppr.com 
 Analysts/investors:  Alexandre de Brettes      +33 (0)1 45 64 61 49        adebrettes@ppr.com 
                      Edouard Crowley           +33 (0)1 45 64 63 28          ecrowley@ppr.com 
                                                                                               
 Website:             www.ppr.com                                                              


PPRPREllosandJotexsale25Feb2013 http://hugin.info/143546/R/1680671/549176.pdf 


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