Developers harness Nokia enablers for exclusive application experiences

Mon Feb 25, 2013 6:01am EST

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Latest imaging, location and social applications deliver many features unique to Nokia

- Burton and GoPro build exclusive experiences using Nokia imaging technology enablers

- Exclusive Foursquare for Nokia Lumia app leverages voice integration and augmented reality

- WhatsApp amplifies reach with Nokia Asha dual SIM family 

- Modernized Foursquare and Line apps introduced for Nokia Asha smartphones

- Exclusive Tumblr experience developed for Windows Phone 8

- JobLens uses augmented reality to revolutionize work searching

Barcelona, Spain - Today at Mobile World Congress, Nokia announced a range of new applications for
Nokia Lumia and Nokia Asha devices, many using unique platform and device enablers to deliver
better quality application experiences. 

To encourage further innovation, Nokia also announced the Asha Developer Competition, a contest to
encourage developers to create high quality applications for Nokia Asha Touch smartphones. The
competition is open to mobile developers worldwide and will award cash prizes and Nokia promotions
for winning applications in four categories: music and entertainment; games; utilities and
productivity; and news and information. The new apps will be judged on creativity, user experience
and market potential. 

"Quality is at the center of our strategy with developers," said Marco Argenti, senior vice
president, Developer Experience. "By making available key technology enablers in location, music
and imaging we help developers do their best work for Nokia. Quality, tailor-made apps translate
into increased consumer engagement, which is the key for ecosystem success."

Taking advantage of imaging innovation

The GoPro Windows Phone 8 app allows action sports enthusiasts to connect their Nokia Lumia 920
via WiFi to a GoPro HERO3 or HERO2 camera. They receive a live preview with which they can record
videos and capture photos, access and change all of the camera settings, and view the latest
videos and photos of the day. The Nokia exclusive picture-in-picture (PIP) feature overlays the
Nokia Lumia camera view on top of the GoPro camera's live view and allows consumers to capture
photos using Nokia's industry-leading camera technology. 

"Delivering top-flight image quality is at the heart of everything GoPro does," said Justin
Wilkenfeld, Senior Director of Lifestyle Marketing, GoPro. "The combination of Nokia's
best-in-class camera technologies and the Windows Phone 8 platform allows our consumers to do more
with their HERO3 and HERO2 cameras. That's one of the reasons we're committed to offering new
features to our Windows Phone 8 app." The GoPro Windows Phone 8 app will be available this spring
from the Microsoft Windows Phone Store.

The Burton app is the ultimate snowboarding companion, featuring Burton Sequencer, a camera lens
that leverages Nokia imaging technology to combine a sequence of action shots taken with the Nokia
Lumia camera in a single photo. Burton Forecast provides up-to-the minute snow and weather
conditions at favorite ski resorts. Coming soon, Burton Friends will feature an augmented
reality-based friend finder, making it easy to locate friends on the slopes. The app also boasts
Burton Tune up, a feature that leverages Nokia Music APIs to enable consumers to listen to a
continuously updated selection of Burton finest playlists from within the application. 

"Our collaboration with Nokia continues to give our customers around the world the best possible
experience on any mobile platform," said Nick Sargent, Global Director of Strategic Alliances at
Burton. "We are committed to providing Burton customers with the best entertainment, location data
and information. Nokia's apps capabilities are world-class, and that is evident through the
innovative features of the Burton app."

The latest augmented reality, location, NFC, and app-to-app functionality

Nokia and Foursquare collaborated on two Foursquare app variants for Windows Phone. First to
market, and available for all Windows Phone 8 devices, will be a version with new features,
including voice integration, which allows people to use voice commands to detect what's trending
and to search nearby places. The app will be NFC-enabled for content sharing, friend requests, and
check-ins. It also integrates with Nokia Maps for a seamless app-to-app experience.

Nokia will also bring to market a second version of Foursquare, exclusive to Nokia Lumia. This
version includes the capabilities of the one available for all Windows Phone 8 devices, and adds
augmented reality to enhance the discovery experience through Nokia Lumia camera lenses. 

Foursquare also plans to introduce a modernized app experience for Nokia Asha smartphones. "Nokia
is a valued partner for Foursquare," said Dennis Crowley, CEO and co-founder of Foursquare.
"Nokia's mobile platform expertise, massive consumer and distribution reach, and commitment to
work with us make it possible to deliver a great user experience to the Foursquare community. We
are looking forward to seeing the Windows Phone 8 and Asha apps go live around the world in late
Q1 and early Q2, 2013."

The highly anticipated official Tumblr Windows Phone 8 app will soon be available for all Windows
Phone and Nokia Lumia customers. The Tumblr app will allow on-the-go posting of text, images,
video, audio, links, quotes, and chats, and will let people follow and experience the world's
creators seamlessly through the Tumblr dashboard. Additional features include Windows Phone
exclusive voice command integration and use of Live Tiles to display the Tumblr Dashboard. 

"We're excited to offer Tumblr to millions of creators worldwide on the Windows Phone platform,"
said Derek Gottfrid, Tumblr's VP of Product. "Windows Phone offers a fresh and fast-growing
opportunity for our community to create and share what they love with the world." 

JobLens connects the physical world with social networks to revolutionize the way job-seekers find
employment. The app integrates camera functionality with augmented reality and Nokia Maps to offer
a 'Jobs Near Me' function, which shows job openings inside office buildings and establishments
based on the consumer's location. It also makes it easy to get to job interviews with 'Get You
There' navigation and to find jobs with Indeed, the world's most comprehensive search engine for
jobs. Featuring patent pending technology, JobLens personalizes the job search using social
connections from sources such as LinkedIn and uses proprietary algorithms to drive recommendations
and geo-tag job listings. Consumers will be able to check salary ranges with data from
and neighborhood demographics from Zillow. The app will actively push recommended jobs based on a
consumer's profile and search history, allow people to pin jobs-based Live Tiles to their Start
screen, share jobs with friends, and store resumes in SkyDrive. 

Better social experiences

WhatsApp, which supports Nokia Asha single SIM smartphones, will soon offer support for Asha dual
SIM and unveil new features that deep link to the platform. WhatsApp will also continue its
development on Windows Phone 8 with new features and a new user experience. 

"Nokia has been an important partner to WhatsApp for many years," said Neeraj Arora, VP of
Business Development, WhatsApp Inc. "Delivering WhatsApp on Nokia Asha dual SIM smartphones in
early Q2, while building on the momentum with Nokia Lumia for Windows Phone 8, fulfills our goals
of ensuring that our customers around the world can continue to communicate seamlessly with the
most important people in their lives. We look forward to great things ahead with Nokia."

Line is a messaging application for smartphones known for its lovable sticker characters. For its
first Asha app, Line will unveil four varieties of default stickers - Moon, Cony, Brown and James
- while enabling 1:1 chat and group chat. 

"The cooperation with a global player such as Nokia is indeed an honor," said Morikawa Akira, CEO
of NHN Japan. "The partnership opportunity with Nokia on Asha smartphones will serve as an
important platform for improving awareness towards Line's global service and attracting more new
consumers internationally. After making Line publicly available in March of 2013, we look forward
to working with Nokia to deliver more capabilities for Asha smartphone consumers in the future."

About Nokia 
 Nokia is a global leader in mobile communications whose products have become an integral part of
the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to
capture and share experiences, access information, find their way or simply to speak to one
another. Nokia's technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit .

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