Study Reveals 50 Percent Loss in Productivity When Visual Privacy Is At Risk

Mon Feb 25, 2013 11:47am EST

* Reuters is not responsible for the content in this press release.

3M announces full study findings at RSA Conference
ST. PAUL, Minn.--(Business Wire)--
A new study conducted by the Ponemon Institute, commissioned by 3M, the maker of
privacy filters for computers and mobile devices, reveals that employees are 50
percent less productive when they feel their visual privacy on their computer or
mobile device screen is at risk. Based on this finding, lost productivity due to
employee visual privacy concerns is potentially costing a U.S. business
organization with more than 7,500 people more than $1 million dollars per year.
1 The 3M Visual Privacy Productivity Studyalso found that visual privacy
concerns impact an employee`s willingness to fully disclose sensitive
information on a computer screen, which is especially relevant in industries
where customer information is collected on a computer or tablet screen in a
public place.
3M Visual Privacy Productivity Study Infographic (1) (Graphic: 3M)

Larry Ponemon, Chairman and Founder of the Ponemon Institute, will discuss the
findings of the 3M Visual Privacy Productivity Study and its implications at the
2013 RSA Conference during a special presentation at the RSA Briefing Center on
Tuesday, February 26 at 11:15 a.m. PST. Attendees are also invited to visit the
3M booth (number 532) throughout the duration of the show to learn more about
the study and experience the full portfolio of 3M privacy and protection

"While many companies realize that snooping and visual privacy presents a
potential data security issue, there has been little research regarding how the
lack of visual privacy impacts a business` bottom line," says Mr. Ponemon. "As
workers become more mobile and continue to work in settings where there is the
potential for visual privacy concerns, companies need to find solutions to
address productivity as it relates to computer visual privacy in addition to
dealing with the fundamental security issues of mobile devices." 

The study was conducted among 274 individuals from five organizations in a
variety of business sectors. Individuals were invited to participate in a survey
that included answering sensitive questions about their employer. Prior to
taking the survey on a computer in close proximity to a stranger hovering
nearby, there was a brief waiting period where all individuals were given the
choice to work or not work. The study examined whether people chose to work or
not work when their visual privacy was invaded. It also examined whether
employees chose to answer negatively about their employer or not respond to
sensitive questions in the survey. The results outline how productivity and
transparency behaviors differed among those who were provided visual privacy
with a 3M privacy filter and those who did not have visual privacy. 

For more information or to download the study whitepaper, go to The following key findings outline some of
the highlights from the whitepaper. 

Some other key findings include:

* Employees are 50 percent less productive when their visual privacy is at risk.
Employees with visual privacy chose to work 44% of the time compared to 22% of
the time for those without a 3M privacy filter. Based on these findings, this
lost productivity costs an organization approximately $543 per employee per
* Visual privacy impacts transparency. When asked to answer a series of
sensitive question on a computer, those who value privacy passed on nearly twice
as many questions when they didn`t have visual privacy on a computer compared to
those who did have a 3M privacy filter protecting their answers from the view of
the researcher. 
* Women value privacy more and are more productive. Fifty-six percent of those
surveyed cited privacy as either important or very important, yet women valued
privacy more (61%) than men (50%). Similarly, women`s productivity was more
positively impacted than men when their screen was protected with a privacy
* Older employees value privacy more. While 61 percent of employees older than
35 valued privacy, only 51 percent of those under 35 placed importance on
* More than half of those surveyed said their visual privacy had been invaded:

* 69 percent in the workplace 
* 55 percent while traveling via plane, train, bus 
* 51 percent in a public place such as a café, airport or hotel.

* Employees unsure on how organization handles sensitive information.

* 47 percent were unsure or did not think their organization placed an
importance on protecting sensitive information that is displayed on computer
screens and did not have adequate policies in place when employees are working
in a public location. 
* 58 percent were unsure or did not think other employees were careful about
protecting sensitive information on computer or mobile device screens when in
public places.

1 Analysis is based on assumptions and empirical findings from various Ponemon
Institute surveys and studies. Assumes 26% of employees travel with a computer
or comparable device. 

2 Analysis is based on assumptions and empirical findings from various Ponemon
Institute surveys and studies. Assumes value of labor of typical business user
in U.S. is $56 per hour. 


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3M Center, Building 225-1S-15
St. Paul, MN 55144-1000 

About 3M

3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
innovation company that never stops inventing. With $30 billion in sales, 3M
employs about 88,000 people worldwide and has operations in more than 70
countries. For more information, visit or follow @3MNews on Twitter. 

3M is a trademark of 3M © 3M 2013

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