Desperate Economy? Mom Auctions Her Own Baby's Name to Advertiser for $5000

Mon Feb 25, 2013 7:30am EST

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LOS ANGELES,  Feb. 25, 2013  /PRNewswire/ --  Early last week, a pregnant mother
sold the naming rights of her unborn infant to an advertiser for  $5000. In what
threatens to become the latest advertising trend, the mother-to-be signed a
contract with an online  parenting startup called Belly Ballot, to allow the
website and its advertisers to pick the baby's name in exchange for cash.

Belly Ballot, a parenting website that claims to make baby name decisions more
fun by making the process social, initially launched a contest on their blog to
find a mother willing to  relinquish her naming rights for the prize money. The
"winner" would then allow the startup to host a nationwide ballot where people
around the country could vote for their favorites. The winning applicant ended
up being a  Los Angeles  woman by the name of Natasha Hill, who announced it on
her facebook  here.

The story was uncovered by members of The Rosa Cee Community, a collective of
responsible Christian citizens advocating for traditional parenting and child
welfare. "This is irresponsible parenting, plain and simple," said  Rosa Cee 
spokesperson and cofounder  Kasey Candela. "A baby's name isn't like a baseball
stadium, up for the highest bidder. Certain elements of our family and children
must be off limits to advertisers for capitalistic opportunity. If it becomes
socially acceptable to commercialize your children even in difficult economic
times as these, where will it stop?" Although no advertisers were explicitly
identified, the contest mentioned they would be responsible for choosing the

Rosa Cee  also interviewed Belly Ballot's cofounder  Lacey Moler, who didn't
deny the implications of the contest, but said, "This is a misunderstanding of
what we are trying to achieve. This is supposed to be a fun contest to raise
awareness of growing social baby naming trends which thousands of expecting
parents have participated in on our site. We have no intention of violating
traditional family values."

Rosa Cee  is asking that the company and its advertisers cancel the program and
are planning a boycott of any advertiser who sponsors the child's name.
"Responsible parents need to make a stand and stop these shameful precedents,"
continued Kasey.  "Despite the economic downturn, we need not compromise our

To get involved or learn more about the boycott, please visit  or email

Relevant Links

Kasey Candela

SOURCE  Rosa Cee Community

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