Acxiom Introduces AbiliTag to Address Data Needs of Progressive Publishers

Tue Feb 26, 2013 12:15pm EST

* Reuters is not responsible for the content in this press release.

First in series of technologies to be announced this year, helps publishers
monetize data assets
LITTLE ROCK, Ark.--(Business Wire)--
Acxiom (Nasdaq: ACXM), a marketing services and technology company, unveiled
today a solution that enables leading digital publishers to capitalize on
broader, richer datasets, resulting in more effective advertising for their
customers, and higher margins as a result of a better monetization of their

AbiliTag, a new technology derived from AbiliTec, Acxiom`s leading identity
resolution technology, is the first in a series of transformative solutions to
fuel publisher media offerings. The first of its kind in enabling publishers to
onboard first-party CRM advertiser data, and measurement and attribution across
multiple channels, AbiliTag follows industry guidelines and best practices for
protecting consumer privacy and providing them with greater transparency and
more choice. 

"Even the most sophisticated publishers are keeping data in silos, viewing only
a thin slice of what`s available," said Scott Howe, Acxiom CEO. "Our solution
allows publishers to take offline data from their advertisers and blend it-fully
anonymized-with other contextual information in a privacy-preserving way. This
creates a more complete picture of consumers and delivers much more robust
advertising value." 

While content and audience are useful, connecting data in appropriate ways has
become the new currency to fuel higher performing media. By moving beyond
typical online, contextual or behavioral datasets, AbiliTag helps publishers
deliver greater value by combining their data anonymously with the advertiser`s
CRM data assets, the best targeting data available, which includes rich
demographic, attitudinal and predictive data. The result is more relevant and
higher performing media and a superior customer experience. 

Howe made the announcement today at IAB`s Annual Leadership Meeting in Phoenix
Arizona. To learn more, go to 

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enables
all sides of the marketing ecosystem to successfully manage audiences,
personalize consumer experiences and create profitable customer relationships.
Our superior industry-focused approach combines consumer data and analytics,
databases, data integration and consulting solutions for personalized,
multichannel marketing strategies. Acxiom leverages over 40 years of experience
in data management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is headquartered in
Little Rock, Arkansas, USA, and serves clients around the world from locations
in the United States, Europe, Asia-Pacific and South America. For more
information about Acxiom, visit 

Acxiom is a registered trademark of Acxiom Corporation.

Corporate Communications:
Ines Gutzmer, 404-434-0237

Copyright Business Wire 2013

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