ShopJimmy Turns To Akamai For Improved Site Performance

Tue Feb 26, 2013 6:30am EST

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E-tailer Reports 35% More Page Views And Nearly Double Online Sales
PALM SPRINGS, Calif.,  Feb. 26, 2013  /PRNewswire/ --  eTAIL WEST--  Akamai
Technologies, Inc. (NASDAQ: AKAM), the leading cloud platform for helping
enterprises provide secure, high-performing user experiences on any device,
anywhere, today announced that  ShopJimmy, the global leader in TV parts
distribution, has implemented Akamai's  Dynamic Site Accelerator Premier  and 
Web Application Firewall  solutions to help safeguard its retail site from
potential online threats while maintaining high levels of scale and performance.

(Logo:  http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO  )

To better meet customer expectations, ShopJimmy continues to enhance its online
store to improve the shopping experience.  After launching its site on eBay,
ShopJimmy began hosting its own site and also adopted a third party eCommerce
platform.  However, the feature-rich platform impacted  site performance.  It
was not uncommon for site visitors and ShopJimmy customer service reps to
experience 10-30 second wait times for shopping cart transactions to complete. 
ShopJimmy realized slow site responsiveness was impacting sales as well as
search engine results and ranking.  With so much on the line, the e-tailer took
measures to boost site performance and decrease load times for its customers.

"We are constantly striving to be at the forefront of new technologies and
trends that drive the eCommerce industry forward," said  Ryan Zarlengo,
Marketing Director, ShopJimmy.  "Our site performance issues were preventing us
from leading in this way.  By using Akamai's services in conjunction with our
internal improvements, we are continuing to push to differentiate ourselves from
our competition."

Prior to implementing Akamai, ShopJimmy made changes to its site code,
reconfigured servers, and increased server capacity, but none of these actions
proved sufficient.  Given the need to handle thousands of site visitors on
average per day, ShopJimmy found its infrastructure buckling under the server
load.  With Akamai in place, ShopJimmy was able to accelerate the delivery of
its site content by more than 100% on average.  Performance increases pertain to
both static and dynamic content such as search results, shopping cart
transactions, and checkout functions.   

In addition, ShopJimmy reports that the site has seen a 35% boost in page views,
and supports 20% more site visitors per month than prior to using Akamai. 
ShopJimmy believes that these improvements have contributed to a noteworthy 95%
increase in online sales and the ability to handle two to three times the number
of orders per day online than it had previously.  ShopJimmy also reports that it
experienced a 10% increase in organic search traffic since using the Akamai
services.   

"Nearly half of the site visitors find ShopJimmy via search engines," added
Zarlengo.  "Akamai helps ensure we're doing everything we can to speed up our
load times.  Moreover, it helps us realize the full value of our third party
eCommerce platform investment and increase organic search traffic."

After implementing Akamai's solutions, ShopJimmy reports that it has also
improved its ability to absorb traffic spikes without expanding its
infrastructure contributing to lower IT costs.  For example, on Black Friday
2012, the site served a record number of unique visitors while offloading 82% of
requests and 67% of bandwidth to Akamai.   

In addition, Akamai's Web Application Firewall service has enabled ShopJimmy to
block malicious robots and spiders, and protect against potential  online
threats.  "Our site is critical to our business, and we can't afford to be down
for even a minute.  With Akamai's Web Application Firewall, we can secure our
site without negatively impacting site performance," commented Zarlengo.

"As ShopJimmy continues to enhance and improve their online store to meet
customer expectations, they also need to ensure their retail site performs
quickly and without fail," said  Mike Afergan, Senior Vice President and General
Manager, Web Experience Business Unit, Akamai.  "By leveraging Akamai's
solutions, ShopJimmy has achieved its business goals and can now maximize the
impact of its eCommerce platform while providing an engaging, secure and fast
shopping experience for its customers."

About ShopJimmy  
Founded in 2007, ShopJimmy is the global leader in TV parts and lamps
distribution. With a growing inventory of over 400,000 parts, we remain focused
on delivering the highest quality, lowest-priced TV parts and lamps across the
globe, reducing e-waste, and continuing our mission to make customers happy.  We
are proud to also offer services that are unmatched in the reverse logistics and
distribution industry, from board repair to depot solutions and more. Most
importantly, our commitment to the ultimate customer experience drives
everything we do.

About Akamai  
Akamai®  is the leading cloud platform for helping enterprises provide secure,
high-performing user experiences on any device, anywhere. At the core of the
Company's solutions is the Akamai Intelligent Platform™  providing extensive
reach, coupled with unmatched reliability, security, visibility and expertise.
Akamai removes the complexities of connecting the increasingly mobile world,
supporting 24/7 consumer demand, and enabling enterprises to securely leverage
the cloud. To learn more about how Akamai is accelerating the pace of innovation
in a hyperconnected world, please visit  www.akamai.com  or  blogs.akamai.com,
and follow @Akamai on Twitter.

Akamai Statement Under the Private Securities Litigation Reform Act  
This release contains information about future expectations, plans and prospects
of Akamai's management that constitute forward-looking statements for purposes
of the safe harbor provisions under The Private Securities Litigation Reform Act
of 1995. Actual results may differ materially from those indicated by these
forward-looking statements as a result of various important factors including,
but not limited to, failure of Akamai services to operate as expected or to
address intended market needs, a failure of Akamai's network infrastructure, and
other factors that are discussed in Akamai's Annual Report on Form 10-K,
quarterly reports on Form 10-Q, and other documents periodically filed with the
SEC.

 MEDIA CONTACTS:                                
                                                
 Helen Yang                 Ryan Zarlengo       
 Media Relations            Marketing Director  
 Akamai Technologies, Inc.  ShopJimmy           
 hyang@akamai.com           ryan@shopjimmy.com  
 858-404-1436               877-881-6492        


SOURCE  Akamai Technologies, Inc.

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