Openwave Mobility and Optimus of Portugal Evaluate Solution for Innovative Content Promotion to Targeted Subscribers

Tue Feb 26, 2013 12:28am EST

* Reuters is not responsible for the content in this press release.

Leading Portuguese mobile operator aims to rapidly deliver meaningful content
and applications within the browser and evaluate Openwave Mobility`s Promotion
and Pricing Innovation solution
REDWOOD CITY, Calif. & BARCELONA, Spain--(Business Wire)--
Openwave Mobility, a software innovator enabling operators to manage and
monetize growth in mobile video and web traffic, and Portuguese service
provider, Optimus Telecomunicações, S.A. today announced their intention to
evaluate in live conditions a content promotion solution enabled by a clientless
browser toolbar, the PPI Toolbar. PPI Toolbar is part of Openwave Mobility`s
Promotion and Pricing Innovation (PPI) solution. PPI leverages advanced policy
control and charging (PCC), and policy engagement with end users to enable
carriers to develop innovative mobile data product offerings and promotions to
targeted subscriber segments. PPI Toolbar takes the user experience to the next
level by delivering relevant operator price plans, customer care links and third
party promotions and advertising. 

As mobile subscribers are looking for content that is pertinent to their
preferences, profile and location, mobile developers are looking for ways to
deliver this content quickly across multiple device types and operating systems.
PPI Toolbar provides an intuitive value-added services (VAS) platform to bridge
the gap between third-party developers and subscribers and enables immediate
monetization by operators. 

PPI Toolbar can provide Optimus with the capability to engage their subscriber
base with tailored applications and differentiated services, driving
monetization of mobile data traffic. The complete Openwave PPI would allow
Optimus, if they choose, to offer cloud-based services of third-party publishers
and developers directly to subscribers, effectively turning PPI Toolbar into a
marketplace that can be accessed directly within any HTML5 browser without
interrupting the browsing experience. 

"By harnessing the capabilities of HTML5, Optimus can overcome device and OS
fragmentation as well as support delivery of new and more powerful mobile
content," said John Giere, President and CEO, Openwave Mobility. "Using valuable
network data as a foundation, PPI Toolbar empowers operators to engage with end
users in real time and enhance end user experiences." 

"We want to offer a rich end user engagement, leading to better overall
experience for our customers," said David Ferreira Alves, CMO Optimus
Telecomunicações. "We believe that PPI Toolbar has the potential to help us on
this objective." 

For more information about Promotion and Pricing Innovation,

About Openwave Mobility

Openwave Mobility empowers mobile operators to manage and monetize the growth in
mobile video and web traffic. By analyzing the data network and individual
subscriber habits, it reduces congestion exactly where it appears while creating
new revenues through personalized data plans. The company operates within the
policy control and charging space, with solutions including Mobile Video
Optimization, Mobile Data Charging, Subscriber Data Management and Mobile

Openwave Mobility delivers over 40 billion transactions daily and over half a
billion subscribers worldwide use data services powered by its solutions. The
company`s global customer base consists of over 40 of the largest communication
service providers including AT&T, Du, KDDI, T-Mobile, Telefonica, Telstra,
Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners,
a leading investment firm with over a billion dollars of capital under
management that has publicly committed to building the company through expanded
investment in R&D. The company has built a robust portfolio of Intellectual
Property, which is growing month by month. 

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave
Mobility Inc. All other trademarks are the properties of their respective

Openwave Mobility Inc.
Paula Holland, +1-650-480-5640
Public Relations
Sonus PR
Martin Smith, +44 20 7851 4850

Copyright Business Wire 2013

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