Nokia Life Services to Expand to Kenya

Tue Feb 26, 2013 4:32am EST

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Nokia Life surpasses 95 million global user milestone and debuts in the African country

Barcelona, Spain - Nokia today announced that Nokia Life, one of the most popular mobile services
for high growth markets, will launch in Kenya, one of Africa's largest economies. Continuing on
its path to connect 'the next billion and beyond', Nokia Life services will be available to the
subscribers of Kenya's leading mobile operators, Safaricom and Airtel.

Nokia Life is one of the most popular life improvement information services suites specifically
designed for people in fast growth, emerging markets. It delivers tailored, locally relevant
content in local languages and works on a wide variety of Nokia mobile phones, without the need
for a data plan. Nokia first introduced Nokia Life in India in 2009. The service quickly expanded
to China, Indonesia and Nigeria, offering daily tips and actionable advice on topics such as
education, health, infotainment and agriculture, delivered to millions of people. Nokia Life
services have since been experienced by more than 95 million people in 18 local languages, through
content co-developed by more than 90 knowledge partners including academics, local and national
governments and NGOs.

The expansion to Kenya recognises a significant opportunity to reach a young and aspirational
population, for whom the mobile phone is an essential, everyday tool. Nokia Life is an easy-to-use
service, delivered as richly formatted messages to engage people, facilitate learning and help
bridge information gaps that impact their quality of life. In Kenya, Nokia Life will offer a full
suite of services under the Education, Health, Spirituality and Entertainment categories. These
include services like Learn English, developed in partnership with the British Council; Life
Skills, developed with Foundation for Social Change; and Parenting Advice, developed with Plan

"Access to information and knowledge is key to unlocking opportunities for youth and overall
progress in society," said Jawahar Kanjilal, Global Head of Nokia Life. "We are delighted to
introduce Nokia Life to Kenya with its rich set of relevant services that will help users connect
easily to information that matters to them, and in the longer-term, help entire communities

Nokia Life will be available starting next month. Nokia Life services will be available free of
charge for an initial 30-day trial period, with the option to subscribe monthly for as little as 2
Kenyan Shillings per day, to receive messages on a daily basis. The service will be available in
both English and Swahili languages.

About Nokia 
 Nokia is a global leader in mobile communications whose products have become an integral part of
the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to
capture and share experiences, access information, find their way or simply to speak to one
another. Nokia's technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit .

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