New Campaigner Elements(TM) API Helps Marketers Better Understand and Effectively Target Customers

Tue Feb 26, 2013 6:07am EST

* Reuters is not responsible for the content in this press release.

  LOS ANGELES, CA, Feb 26 (Marketwire) -- 
Campaigner(R), the sales and marketing brand of j2 Global, Inc. (NASDAQ:
JCOM) that empowers companies to better attract and retain business
through creative email marketing campaigns, today announced the launch of
Campaigner Elements(TM). Campaigner Elements is a new and improved API
for Campaigner Email Marketing that allows marketers to integrate systems
and analyze "big data" to gain visibility into subscriber behavior.
Flexible, powerful and easy to use, the API helps marketers drive more
business from their email marketing.

    Campaigner Elements gives marketers the ability to integrate information
from different systems to capture, analyze, report and then act upon the
information they collect. Marketers will be able to seize opportunities
more quickly by using custom applications to create and send tests,
full-blown campaigns and workflows from anywhere. The powerful new API
provides valuable list, contact, campaign and content management features
and more than 600 pre-built email templates. Campaigner Elements provides
a simple, yet powerful solution for marketers who want to target their
customers in a more effective way while saving time and money. 

    With a high level of importance placed on analyzing the "big data" that
results from recipient email activities and behaviors such as opens and
clicks, Campaigner Elements allows marketers to better identify and serve
customers and customer targets in their email marketing campaigns by
gaining insight into their behaviors, likes, dislikes and buying
patterns. 

    "Integration and marketing automation is one of the biggest challenges
for marketers looking to target the right customers in the most efficient
way," says Rick Faulk, GM Cloud Services for Sales and Marketing,
Campaigner. "Campaigner Elements API allows users the flexibility to
share their data between applications and take advantage of 'big data'
analysis, to run more effective campaigns and increase their retention
and revenue."

    "The Campaigner Elements API has been very effective and flexible for me
considering our constantly evolving software requirements, specifically
because of the extensive functionality available for me to integrate into
my software," says Marc David, owner of Wildchild Nation. "Having access
to Big Data through Campaigner's API has provided me the ability to
analyze customer behavior and enabled me to communicate and interact with
my customers in a more personalized and effective way."

    Managing lists and subscriber groups is critical for marketers who want
to properly identify and reach out to the customers who will most likely
make use of their campaigns. Campaigner Elements makes it easy for
marketers to build better relationships with their customers through
segmentation and highly personalized, customized email communications,
which may ultimately result in increased sales and business growth.
Additional features of Campaigner Elements include the ability to:


--  Flexibly search, organize and group contacts with some of the most
    powerful segmentation capabilities in the market
--  Manage email campaigns, creation and sending including autoresponders
    and drip campaigns
--  Easily add and synchronize contacts and update custom contact details
    anywhere
--  Download and review large scale reports about your lists, campaigns
    and customer behaviors to learn what works

    

Campaigner Elements uses standards-based protocols, which allows
developers the flexibility to use any programming language. It is fully
scalable and supports integration with a diversity of platforms and
technologies, including third-party databases and applications, CRMs,
websites, and social networking content.

    Campaigner Elements custom enterprise pricing is available for volume
senders and larger customers looking for API integration. Campaigner is
also available today for small businesses starting at $10 per month
subscriptions. For more information about Campaigner Elements and its
features, please click here.

    For additional supporting collateral on Campaigner Elements please
download a PDF here.

    About Campaigner(R)
 Campaigner sales and marketing enables small, medium
and large businesses to strengthen customer relationships and drive sales
by connecting with their customers quickly, simply and affordably.
Features include professional email campaign creation, multiple ways to
grow and manage lists, integration with CRM and the utilization of
campaign metrics and reports to increase results. Campaigner is a brand
and registered trademark of j2 Global Canada, Inc., an affiliate of j2
Global, Inc. (NASDAQ: JCOM). Learn more and visit Campaigner at
www.campaigner.com.

    About j2 Global(TM)

    j2 Global, Inc. (NASDAQ: JCOM) provides Internet services through its two
divisions: Business Cloud Services and Digital Media. The Business Cloud
Services Division offers Internet fax, virtual phone, hosted email, email
marketing, online backup, unified communications and CRM solutions. It
markets its services principally under the brand names eFax(R),
eVoice(R), FuseMail(R), Campaigner(R), CampaignerCRM(TM), KeepItSafe(R),
and Onebox(R) and operates a messaging network spanning 49 countries on
six continents. The Digital Media Division, created with j2 Global's
November 2012 acquisition of Ziff Davis, Inc., offers trusted news and
reviews of technology products on its web properties, which include
PCMag.com, ExtremeTech.com, ComputerShopper.com, Toolbox.com and
Geek.com. The Digital Media Division also operates BuyerBase(R), an
advanced ad-targeting platform; LogicBuy.com, a leading provider of
online deals; and Ziff Davis B2B, a leading provider of research to
enterprise buyers and leads to IT vendors. As of December 31, 2012, j2
Global had achieved 17 consecutive fiscal years of revenue growth. For
more information about j2 Global, please visit http://www.j2global.com. 

    
Attachment Available: http://www2.marketwire.com/mw/frame_mw?attachid=2238847


Press contact:
Cheryl Renton
Marketing Communications Manager
Email: cheryl.renton@j2.com
Website: www.campaigner.com
Twitter: https://twitter.com/CampaignerEmail 
Facebook: https://www.facebook.com/campaigneremail 

Copyright 2013, Marketwire, All rights reserved.

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