HP Brings Photos to Life Through Augmented Reality

Tue Feb 26, 2013 10:06am EST

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Feb 26 (Marketwire) -- 
HP (NYSE: HPQ) today announced the availability of HP Live Photo,
offering a new consumer printing experience by embedding short video
moments into printed photos. 

    Experienced directly through an iPhone, the HP Live Photo app allows
users to create, view and share images using augmented reality powered by
Aurasma, an HP Company. By merging still images with life's moments, the
HP Live Photo app will change the way consumers share greeting cards and
tell stories.

    Users simply download the free app from the App Store, choose a video (45
seconds or shorter) from their camera, select an automatically generated
still image, add a fun template, then print and share it. 

    "Augmented reality is the new medium for bringing the physical world to
digital life and HP Live Photo puts the power of this technology into the
hands of everyday consumers," said Annie Weinberger, general manager,
Aurasma, an HP Company. "Not only does HP Live Photo heighten the
intrigue and surprise of receiving a printed greeting card, but for the
first time mobile videos live on beyond the digital world making them
truly part of the physical world as well."

    HP Live Photos can be shared by email, Facebook or by printing to any
AirPrint-enabled printer.(1) Every HP Live Photo will include a blue
origami icon designating it as a HP Live Photo.

    Pricing and availability
 HP Live Photo is available in the United States
for iOS 5.1 devices.(2) It is expected to be available later this year
for other mobile operating systems. 

    Additional information about HP Live Photo is available at

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

    (1) Supports the following devices running iOS 4.2 or later: iPad, iPhone
(3GS or later), iPod touch (3rd generation or later). Works with HP's
AirPrint-enabled printers and requires the printer be connected to the
same network as your iOS device. Wireless performance is dependent upon
physical environment and distance from the access point. 
 (2) Supports
iOS 5.1 and later, iPhone 4, 4S, 5 and the iPad (in 2X view). Use of app
requires internet connection and Facebook account/registration.
Separately purchased data plans or usage fees may apply. Facebook
recipient is required to have the app to view photos. Wireless
performance is dependent upon physical environment and distance from
access point. Printer must be Airprint- and web-enabled. Print times and
connection speeds may vary.

    AirPrint, the AirPrint Logo, iPad, iPhone, and iPod touch are trademarks
of Apple Inc., registered in the U.S. and other countries.

    This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize
or such assumptions prove incorrect, the results of HP and its
consolidated subsidiaries could differ materially from those expressed or
implied by such forward-looking statements and assumptions. All
statements other than statements of historical fact are statements that
could be deemed forward-looking statements, including but not limited to
statements of the plans, strategies and objectives of management for
future operations; any statements concerning expected development,
performance, market share or competitive performance relating to products
and services; any statements regarding anticipated operational and
financial results; any statements of expectation or belief; and any
statements of assumptions underlying any of the foregoing. Risks,
uncertainties and assumptions include macroeconomic and geopolitical
trends and events; the competitive pressures faced by HP's businesses;
the development and transition of new products and services and the
enhancement of existing products and services to meet customer needs and
respond to emerging technological trends; the execution and performance
of contracts by HP and its customers, suppliers and partners; the
protection of HP's intellectual property assets, including intellectual
property licensed from third parties; integration and other risks
associated with business combination and investment transactions; the
hiring and retention of key employees; assumptions related to pension and
other post-retirement costs and retirement programs; the execution,
timing and results of restructuring plans, including estimates and
assumptions related to the cost and the anticipated benefits of
implementing those plans; the resolution of pending investigations,
claims and disputes; and other risks that are described in HP's filings
with the Securities and Exchange Commission, including HP's Annual Report
on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no
obligation and does not intend to update these forward-looking

    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. HP shall not be
liable for technical or editorial errors or omissions contained herein.


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Cherie Britt
+1 650 518 6919 


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