VMware Helps Partners Take Charge of the Business Opportunity of the Software-Defined Datacenter

Tue Feb 26, 2013 12:00pm EST

* Reuters is not responsible for the content in this press release.

  LAS VEGAS, NV, Feb 26 (Marketwire) -- 
Today at VMware Partner Exchange 2013, VMware, Inc. (NYSE: VMW), the
global leader in virtualization and cloud infrastructure, unveiled a
range of programs, incentives and benefits aimed at enabling its partner
community to deliver complete virtualization, cloud and mobility
solutions that simplify IT infrastructure from the datacenter to the
mobile workspace.

    More than 4,100 registered attendees are expected to attend VMware
Partner Exchange 2013, as well as more than 95 sponsors and exhibitors.
Global IT experts will gather at VMware Partner Exchange this year to
learn firsthand about the latest VMware virtualization, cloud and
mobility technologies, as well as have the opportunity to attend more
than 20 unique hands-on labs. 

    "As the industry embraces the software-defined datacenter, we continue to
double down on our partner community with programs, incentives and
benefits that open up significant, long-term business opportunities to
deliver next-generation IT solutions to customers," said Dan Smoot,
senior vice president, Customer Operations, VMware. "VMware Partner
Exchange 2013 provides the foundation for partners to advance their
proficiency in VMware cloud and virtualization solutions, including
VMware vCloud(R) Suite and VMware Horizon (TM) Suite, while also learning
about new pathways to evolve their businesses, increase deal sizes, and
strengthen competitive differentiation." 

    VMware Cloud Credits Purchasing Program Offers New Revenue Opportunities
for Solution Providers, Customer Pipeline for Service Providers 

    VMware is introducing the Cloud Credits Purchasing Program, which offers
solution providers a new route to market by selling prepaid credits to be
used for subscription-based hybrid or public cloud services offered by
authorized VMware vCloud(R) service provider partners. 

    As the cornerstone of VMware's hybrid cloud strategy, VMware service
providers deliver globally consistent enterprise-class cloud computing
infrastructure services built on VMware vCloud technology. 

    As customers continue to take advantage of public and hybrid cloud
services as a comprehensive IT strategy, the ability to control spend and
manage providers effectively has become a priority for many.
 The VMware
Cloud Credits Purchasing Program is a unique offering that brings the
solution provider and service provider communities together, using the
strengths of both partner types to create a unique value proposition for
them and the customers they service. Solution providers can augment their
private cloud sales with "credits" toward a public cloud service provider
offering, enabling solution providers to capture upfront revenue while
maintaining their trusted adviser role with customers through value-added
services. Meanwhile, authorized VMware vCloud service providers can
benefit from customers redeeming their Cloud Credits in exchange for
cloud services based on VMware's reliable, secure and high-performing
hybrid cloud architecture.

    Customers can easily manage their VMware Cloud Credits in MyVMware(TM),
while reporting is available to solution providers through Partner
Central. VMware Cloud Credits will be available in March 2013.

    New Incentives for Solution Providers

    VMware is also offering new incentives for the recently introduced VMware
vSphere(R) with Operations Management, which brings together the
industry-leading virtualization platform with the company's award-winning
VMware vCenter(TM) Operations Management Suite(TM), giving customers
greater operational insight into VMware vSphere while optimizing

    For a limited time, VMware is offering an advantage+ Accelerator, which
adds an additional upfront discount on eligible VMware vSphere with
Operations Management SKUs. In addition, attaining the VMware Management
Competency allows partners to earn additional rewards on VMware vSphere
with Operations Management sales through VMware's Solution Rewards

    VMware continues to invest in helping partners deliver the
software-defined datacenter based on the VMware vCloud Suite. To take
full advantage of the opportunities VMware vCloud Suite affords, VMware
offers enhanced Solution Rewards opportunities to partners that achieve
all five of VMware's data-center- and infrastructure-focused
competencies, as well as customized professional services IP to help
build and deliver packaged or customized services.

    VMware also continues to offer robust incentives for delivering end-user
computing solutions that help partners capitalize on end-user computing
and information mobility trends. The recently announced VMware Horizon
Suite will bring together VMware(R) Horizon Workspace(TM), VMware(R)
Horizon Mirage(TM) and VMware(R) Horizon View(TM) into an integrated and
secure solution that helps customers access data from the device of their
choice. Combined with the Desktop Competency, partners who sell Horizon
Suite can gain additional Solution Rewards and increase sales by as much
as 11x or more with add-on services, hardware and software. 

    New Enablement Program and Secure Social Platform for Partner-to-Partner

    VMware Role-Based Learning Paths comprise the next evolution of VMware
enablement training to help partners create or continue along their
enablement journey. 

    With VMware Role-Based Learning Paths, partners can create customized
learning paths based on their role, partner type and market segment.
VMware Role-Based Learning Paths provide solution providers with an
optimized path, as well as the opportunity to earn VMware Accreditation
badges, which help recognize and differentiate solution providers'
expertise to customers while aligning to the goals and requirements of

    VMware Partner Link is a secure social media and communication platform
that helps foster and develop greater partner-to-partner collaboration.
Available to all partners with access to Partner Central, Partner Link
helps connect partners so they can share expertise, ideas and resources
available from the expansive VMware Partner Network community.
Additionally, this platform will also connect partners with VMware
subject matter experts who can answer their inquiries and will also share
relevant news and information.

    VMware Partner Community Showcases Strong 2012 with Growth,
Certifications, Accreditations

    VMware continues to see momentum across its broad set of partnering

    VMware Partner University: Approximately 200,000 individuals from VMware
Partner companies received training in 2012.

    Solution Competencies: Nearly 21,000 have individuals completed
accreditations toward achieving at least one Solution Competency:
Infrastructure Virtualization, Business Continuity, Desktop
Virtualization, Cloud IaaS, Virtualization for Business Critical
Applications, and Management.

    VMware Sales Professional (VSP): To date, over 75,000 individuals have
earned a VMware Sales Professional (VSP) accreditation globally.

    VMware Technical Solutions Professional (VTSP): To date, over 57,000
individuals have earned a VMware Technical Solutions Professional (VTSP)
accreditations globally.

    Technical Certifications:

    Nearly 40,000 individuals have earned VMware Certified Professional (VCP)
certifications globally.

    Over 650 individuals achieved the VMware Certified Advanced Professional
(VCAP) certificate globally, demonstrating increasing demand for advanced

    vmLIVE: More than 80,025 individuals attended the online training
webinars in 2012.

    SolutionTrack and TechExpress: Nearly 4,000 individuals attended these
free in-person and online trainings. VMware Service Provider Program:
Currently, VMware has more than 10,000 VMware service providers covering
VMware-based cloud services in 157 countries. 

    Consulting and Integration Partner Program (CIPP): Announced at VMware
Partner Exchange 2012, the VMware Consulting and Integration Partner
Program provides practice-based technical enablement and a collaborative
approach to field engagement. At the close of 2012, VMware added more
than 250 partners, strengthening this ecosystem to more than 400
partners. Additionally, the program demonstrated a strong 2012 with sales
accreditations and technical certifications:

--  A total of 1750 global certifications / accreditations for CIPP
    partners (49 percent growth in 2012)
--  Americas: 77 percent growth in 2012 certifications / accreditations
    from 2011
--  APJ: 37 percent growth in 2012 certification / accreditations from
--  EMEA: 8 percent growth in 2012 certifications / accreditations from
--  436 new VMware Certified Professional certifications (65 percent
--  VMware Sales Professionals / VMware Technical Sales Professionals
    accreditations grew to more than 1,300 accredited CIP partners (44
    percent growth)


Additional Resources 

--  VMware Cloud Credits Purchasing Program
--  vCloud Blog on Cloud Credit Purchasing Program
--  Cloud Credits on VMware Partner Central
--  PartnerLink on VMware Partner Central
--  VMware Partner Exchange
--  VMware Partner Network


Connect with VMware on Social Media

--  Twitter: @VMware; Partner Exchange: @VMwarePEX; VMware Partner
    Network: @VMware_Partners
--  Twitter hashtag for Partner Exchange: #VMwarePEX
--  VMware Partner Link
--  VMware Partner Network LinkedIn Group
--  VMware Facebook Pages
--  VMware YouTube channel
--  VMware on Google+


About VMware Partner Exchange 2013 
 VMware Partner Exchange 2013 is
the leading global event for virtualization and cloud partners, bringing
thousands of members from the VMware partner ecosystem together to
discuss the future of the industry. With more than 200 breakout sessions
and an extensive exhibitor pavilion, partners gain valuable insight on
how to leverage new technologies to deliver the software-defined
datacenter to customers. To learn more about VMware Partner Exchange,
visit www.vmwarepartnerexchange.com

    About VMware 
 VMware is the leader in virtualization and cloud
infrastructure solutions that enable businesses to thrive in the Cloud
Era. Customers rely on VMware to help them transform the way they build,
deliver and consume Information Technology resources in a manner that is
evolutionary and based on their specific needs. With 2012 revenues of
$4.61 billion, VMware has more than 480,000 customers and 55,000
partners. The company is headquartered in Silicon Valley with offices
throughout the world and can be found online at www.vmware.com.

    VMware, VMware Horizon Suite, Horizon View, My VMware, Horizon Workspace,
Horizon Mirage, vCenter Operations Management Suite, VMware Horizon Suite
and VMware vCloud are registered trademarks or trademarks of VMware, Inc.
in the United States and other jurisdictions. All other marks and names
mentioned herein may be trademarks of their respective organizations. The
use of the word "partner" or "partnership" does not imply a legal
partnership relationship between VMware and any other company.


Press Contacts:

Ken Lotich
VMware Global Communications
(650) 427-1911

Alex Kirschner
The OutCast Agency for VMware
(415) 345-4783 

Copyright 2013, Marketwire, All rights reserved.

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.