1-800-FLOWERS.COM Encourages Women Nationwide to Unite in Celebration of International Women's Day

Wed Feb 27, 2013 8:00am EST

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Leading Floral Retailer Creates "Women's Week" Floral Collection to Spread
Messages of Empowerment and Inspiration
CARLE PLACE, N.Y.,  Feb. 27, 2013  /PRNewswire/ -- Roses are red, daisies are
great, International Women's Day  is coming up, and 1-800-FLOWERS.COM wants to
help celebrate!  This  March 8, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), the
world's leading florist and gift shop, is calling upon all women to come
together to recognize one another for their achievements through the observance
of  International Women's Day. Though the holiday is widely recognized on an
international scale, 1-800-FLOWERS.COM is aiming to raise awareness for this
holiday nationwide by creating the "Women's Week" floral collection - a variety
of arrangements that are designed to help spread messages of encouragement,
inspiration and support to women across the country.

"International Women's Day  is a day for us to celebrate all the women in our
lives - from friends and family members, to colleagues and mentors - and their
achievements on society, whether on a global, national, local or personal
scale," said  Jim McCann, CEO & Founder of 1-800-FLOWERS.COM. The 'Women's Week'
floral collection that we've put together honors women worldwide, recognizing
the individual mark they've all made on this world."

In many countries, women are honored on  International Women's Day  with gifts -
often times, flowers - as a way for one to show their appreciation.  To further
encourage the celebration of  International Women's Day  here in  the United
States, 1-800-FLOWERS.COM has put together the "Women's Week" floral collection,
providing consumers with a heartfelt way to celebrate and show recognition to
the most important women in their lives.  The "Women's Week" floral collection
will be during the week and days leading up to this growing holiday.

Each hand-crafted arrangement included in the "Women's Week" floral collection
captures the emotions and sentiment of  International Women's Day.  Consumers
have the options of choosing bouquets made up of pink flowers, which conveys
love and passion; lavender flowers, which represents beauty and admiration;
yellow flowers, a symbol of happiness and friendship; or mixed bouquets,
incorporating a blend of color and emotion.  The floral arrangements that make
up the current "Women's Week" floral collection include:

* Shades of Inspiration - A truly original bouquet of lovely roses, daisy poms,
stock, alstroemeria and monte casino in shades of pink and purple that are
delivered in a stylish purple glass vase to bring out the richness of color to
say "I admire you"  
* Pink Petal Roses  - The delicate bloom color and soft petals make this bouquet
a classic choice for anyone who wants to say "Thanks", "Congrats" or "I'm glad
you're in my life"  
* Fields of Europe - Inspired by a spectrum of color, this gathering of fresh
roses, lilies, alstroemeria and poms is the perfect way to send a smile to the
special woman in your life  
* Passion for Purple Roses - Gathered fresh from select floral farms, our
passionate purple rose bouquet evokes luxury, nobility and love  
* Pitcher Full of Tulips  - This sunny bouquet of assorted tulips, hand-arranged
in a charming, reusable white pitcher, serves up the vibrant beauty of the
holiday for any recipient  
* Serene Green - This peaceful green and white arrangement of carnations,
Gerbera daisies, lilies, daisy poms and more, stylishly arranged in a clear
glass gathering vase, will have them reflecting and meditating on your
* Charming Rose Garden - Our pairing of beautiful blooming rose plants, in pink
for grace and yellow for joy, arrives in a charming white picket fence planter
with a lovely bow  
* Assorted Roses and Peruvian Lilies  - A rainbow of fresh and fragrant assorted
roses is partnered with striking exotic white Peruvian lilies to deliver smiles
for anyone celebrating International Women's Day

For more information, or to view the entire "Women's Week" floral collection,
visit  http://www.1800flowers.com/international-womens-day-gifts-and-flowers. 
For additional tips and gifts ideas for  International Women's Day, visit 
www.facebook.com/1800flowers  or  www.twitter.com/1800flowers.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more
than 35 years, 1-800-FLOWERS (1-800-356-9377 or www.1800flowers.com) has been
helping deliver smiles for our customers with gifts for every occasion,
including fresh flowers and the finest selection of plants, gift baskets,
gourmet foods, confections, candles, balloons and plush stuffed animals. As
always, our 100% Smile Guarantee backs every gift.  1-800-FLOWERS.COM's Mobile
Flower & Gift Center was named winner of the Mobile Shopping Summit's "Best
Mobile Site of 2011."   1-800-FLOWERS.COM has been honored in Internet
Retailer's "Hot 100: America's Best Retail Web Sites" for 2011. The Company's
BloomNet international floral wire service (www.mybloomnet.net) provides a broad
range of quality products and value-added services designed to help professional
florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop"
also includes gourmet gifts such as popcorn and specialty treats from: The
Popcorn Factory (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked
gifts from Cheryl's (1-800-443-8124 or www.cheryls.com); premium chocolates and
confections from Fannie May confections brands (www.fanniemay.com and
www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com 
(www.1800baskets.com); incredible, carved fresh fruit arrangements from 
FruitBouquets.comsm (www.fruitbouquets.com); wine gifts from Winetasting.com
(www.winetasting.com); top quality steaks and chops from Stock Yards
(www.stockyards.com); as well as premium branded customizable invitations and
personal stationery from FineStationery.com (www.finestationery.com).  The
Company's Celebrations brand (www.celebrations.com) is a premier online
destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc.
is involved in a broad range of corporate social responsibility initiatives
including continuous expansion and enhancement of its environmentally-friendly
"green" programs as well as various philanthropic and charitable efforts. Shares
in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker
symbol: FLWS.


Kristy Rivera, MWW Group for 1-800-FLOWERS.COM, +1-212-827-3754,

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