BloomNet Launches "Vase Expressions" Program Exclusively for BloomNet Florists

Wed Feb 27, 2013 11:58am EST

* Reuters is not responsible for the content in this press release.

Customers personalize their floral arrangement vase with their own photos
CARLE PLACE, N.Y.--(Business Wire)--
BloomNet, a leading floral industry business service provider and one-stop
destination for innovative products and best-in-class services, has introduced a
new innovative program that can differentiate florists` product offering and
bring added profits to their business. 

BloomNet`s Vase ExpressionsTM program has been developed exclusively for
BloomNet Professional Florists, enabling them to set themselves apart and grow
their sales by providing customers with a uniquely imaginative gift idea. 

With Vase Expressions, customers can personalize their floral arrangement vase
by providing a digital photo of their choice to a participating BloomNet
Florist. The vase is then transformed into a one-of-a-kind gift featuring the
customer`s photo in full color. To provide even more ways for customers to
explore their creativity and express themselves perfectly, the Vase Expressions
portal is pre-loaded with a wide assortment of background images. 

"Our Vase Expressions program represents an exclusive opportunity for BloomNet
Florists to attract new customers and generate extensive sales among existing
customers with a truly original, niche product offering," said Mark Nance, AAF,
President of BloomNet. "Customers are sure to embrace this very thoughtful way
to create a personalized floral gift their recipients will love, cherish and
always remember." 

BloomNet is complementing its Vase Expressions retail program and helping to
optimize sales possibilities for BloomNet Florists with a retail marketing kit,
as well as national marketing and advertising support powered by
1-800-FLOWERS.COM. In addition to everyday gifting as well as special occasions
such as Mother`s Day and other holidays, the Vase Expressions program is an
ideal way for florists to increase their inbound and outbound orders as an
official Vase Expressions retail provider. Furthermore, florists can expand
their selling opportunities into new categories including weddings, proms,
parties & events, and corporate gifting. 

BloomNet Florists interested in receiving additional information on this
exciting new program or to become a Vase Expression provider can contact
BloomNet at 1-800-BloomNet (1-800-256-6663) or 

About BloomNet

BloomNet (www.mybloomnet.netor 1-800-BloomNet) is an international wire service
and a world class business solutions provider offering quality products and
diverse services to a select network of professional retail Florists who utilize
BloomNet`s resources to grow their businesses profitably. Professional Florists
who are part of the BloomNet network can take advantage of several key benefits
including the highest published rebate in the industry with the easiest rebate
qualifications, tiered membership costs, state-of-the-art technology solutions,
and a complete suite of value-added products and services. BloomNet has
established and maintains the industry`s most stringent business standards for
participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of
1-800-FLOWERS.COM, Inc.

Lisa Carmichael, 516-237-7948

Copyright Business Wire 2013