Amazon Cloud Player App Now Optimized for iPad

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130227:nBw275878a

SEATTLE--(Business Wire)--
(NASDAQ: AMZN) - Amazon.com, Inc. today announced its Amazon Cloud Player app
for iPad and the iPad mini is now available in the Apple App Store. The app
allows customers to play or download music stored in Cloud Player to their iPad,
play music that is already stored on their device, and manage or create
playlists.

"We introduced our Cloud Player app for iPhone and iPod touch last summer and
it`s been incredibly popular with our customers so we`ve now expanded it to
iPad," said Steve Boom, Vice President of Digital Music for Amazon. "Our goal is
to make Cloud Player the most widely compatible cloud playback solution
available, giving our customers the ability to buy their music once and enjoy it
everywhere."

Customers using the Amazon Cloud Player app can play their music from the cloud
or download and play it offline. With this new app, customers have full access
to their Cloud Player music libraries in a rich graphical interface and also can
add playlists that are currently on their iPad.

All Amazon purchases and up to 250 imported songs are stored in Cloud Player for
free. Customers with large music collections can import up to 250,000 songs for
$24.99 per year.

The Amazon Cloud Player App is available for free from the App Store on iPad.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth`s Biggest Selection.
Amazon.com, Inc. seeks to be Earth`s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon`s own back-end technology
platform, which developers can use to enable virtually any type of business.
Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more
pixels and 25% increased contrast, a patented built-in front light for reading
in all lighting conditions, extra-long battery life, and a thin and light
design. The new latest generation Kindle, the lightest and smallest Kindle, now
features new, improved fonts and faster page turns. Kindle Fire HD features a
stunning custom high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and
MIMO for faster streaming and downloads, enough storage for HD content, and the
latest generation processor and graphics engine-and it is available in two
display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available
with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE
data package. The all-new Kindle Fire features a 20% faster processor, 40%
faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used
herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment and data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

Copyright Business Wire 2013