Bipper Mobile Personal Safety Apps Attract Star Power in Partnership with Actress Jada Pinkett Smith

Thu Feb 28, 2013 11:23am EST

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Pinkett Smith Makes First Technology Investment in Mobile Safety Apps That
Combine, Text, Video and GPS-Tracking Features


PALO ALTO, Calif.,  Feb. 28, 2013  /PRNewswire/ -- The safety app  bSafe,
already used by over 200,000 Norwegian women, has now captured interest in 
Hollywood, with  Jada Pinkett Smith  investing in  Bipper  to take bSafe to the
international market.

"bSafe is a wonderful app that everyone should have," says  Jada Pinkett Smith.

Daughter Willow discovered bSafe
Jada, who has been actively advocating for the rights of human trafficking
victims and researching anti-trafficking tools, discovered the app after
daughter Willow began using it fall of 2012.  She quickly realized the impact
this app could have through not only keeping young people safe, but all people.

"bSafe is a safety service that can easily be used by anyone," says Jada. "Users
can ask for help, provide important information about their location and
preserve evidence through video recordings with one click on their mobile phone.
Everyone needs a service like this."

Smith called Bipper
During fall 2012, Bipper founder Silje Vallestad received a call from 
Hollywood.  Some months earlier, Silje had moved to the U.S. with her family to
establish the company there.  Vallestad recalls that the phone call came
unexpectedly, "To be called up by one of the most famous families in the world
telling you that they are using one of your products and want to work with you,
is unreal, absolutely amazing!"

A few weeks later Vallestad found herself in the Smith family residence at a
lunch event with First Lady,  Michelle Obama. Soon after, Smith and Vallestad
began planning the launch of Bipper's safety products, bSafe and  MobileKids, in
the U.S. market. Now  Jada Pinkett Smith  has invested in Bipper.

"We are joined by amazing people," Vallestad says. "People with a real passion
for both our products and the potential of the company.  That they found us
because they were looking for a product like bSafe, and that they are superusers
themselves makes this even more exciting. It's a dream situation for an
entrepreneur," says Vallestad.

Pinkett Smith  adds, "Bipper is my first technology investment, and I chose it
because I saw the potential to solve real problems for kids, parents, and anyone
looking to increase their overall safety. I have great confidence in Silje and
her team and look forward to working closely with them to increase the reach and
impact of an already fantastic security tool."

About Bipper
Bipper was founded in 2007 by Silje Vallestad, a mother of three, after her
six-year-old daughter's friends began using cell phones and she was unable to
find custom mobile solutions that covered her needs as a parent concerned about
her children's safety. Bipper developed and launched MobileKids in  Norway  and 
Bulgaria  in partnership with two operators in the fall of 2010 and brought the
mobile application for smartphones to the international market in 2013. The
company launched bSafe in 2011 prompted by requests from mothers who wanted
access to the same SOS feature available on their children's MobileKids app.
Headquartered in  Norway  with offices in Silicon Valley and  Kiev, Bipper has
received awards that include Red Herring Global, Rookie of the Year, Bully
Award, Mobile Premier Award and SIMagine. In 2011, founder Silje Vallestad was
named  Norway's Entrepreneur of the Year.  

SOURCE  Bipper


Mary Campe, SS|PR, mcampe@sspr.com, +1-415-954-7139

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