CBS Works to Silence Tweet about DISH`s Hopper

Thu Feb 28, 2013 8:09am EST

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Network demands `The Big Bang Theory` star pull tweet from @KaleyCuoco
ENGLEWOOD, Colo.--(Business Wire)--
CBS late yesterday continued its war on progress. The network demanded that "The
Big Bang Theory" star Kaley Cuoco remove from Twitter a sponsored tweet she
posted earlier in the day endorsing DISH`s Hopper Whole-Home HD DVR (NASDAQ:
DISH).

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=360091&vid=4
Kaley Cuoco Tweet - February 27, 2013 (Photo: Business Wire)

"It`s disappointing that CBS - once the exemplar of editorial independence and
innovation - continues to use its heavy hand to hold back progress from
consumers," said Joe Clayton, DISH president and CEO. 

In just a few short hours, Cuoco`s tweet had earned thousands of clicks from
consumers interested in learning more about the DISH DVR experience. 

"Clearly, with this kind of response, consumers have a true interest in the
types of innovations the DISH Hopper offers," said Clayton. "It`s a shame that
CBS, despite its legacy, feels it needs to thwart this kind of consumer demand."


CBS, along with other major broadcast networks, has consistently refused to air
commercial advertising featuring DISH`s Hopper. 

Last month, CBS Corp. unfairly forced CNET to disqualify DISH`s Hopper with
Sling Whole-Home HD DVR from CNET`s "Best of CES" awards program. CBS Corp,
which is CNET`s parent, has sued DISH over Hopper`s consumer-friendly PrimeTime
Anytime and the AutoHop commercial-skipping features. 

DISH`s new Hopper with Sling, unveiled at the 2013 International CES, makes
available several capabilities that improve the DISH experience at home and on
the go, giving customers the ability (if they want) to watch live and recorded
television from home anywhere on Internet-connected tablets, smartphones and PCs
at no additional charge using the Hopper`s new built-in Sling capabilities, as
well as watch television on an iPad without an Internet connection. See more at:


http://about.dish.com/press-release/products-and-services/dish-disappointed-cbs-interference-cnets-best-ces-awards#sthash.IGtF4y0n.dpuf

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.056 million satellite TV customers, as of Dec.
31, 2012, with the highest quality programming and technology with the most
choices at the best value, including HD Free for Life. Subscribers enjoy the
largest high definition line-up with more than 200 national HD channels, the
most international channels, and award-winning HD and DVR technology. DISH
Network Corporation's subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit www.dish.com.

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DISH Network Corporation
John Hall, 303-723-1968
johnw.hall@dish.com

Copyright Business Wire 2013

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