Frost & Sullivan: Southeast Asian and ANZ Real-time Location Systems Market Rides on the Healthcare Industry's Growth

Wed Feb 27, 2013 11:26pm EST

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Frost & Sullivan: Southeast Asian and ANZ Real-time Location Systems Market Rides on the
Healthcare Industry's Growth

- RTLS solution providers to tap the cost-conscious market by demonstrating the value
proposition of RTLS

KUALA LUMPUR, Malaysia, Feb. 28, 2013 /PRNewswire/ -- Rising costs are compelling
hospitals in Southeast Asia and Australia New Zealand (ANZ) to streamline their
operations, which, in turn, is opening up several opportunities for the (RLTS) market.
Hospitals are hoping to leverage RTLS technology to make healthcare more accessible and
take a higher number of patients through various processes of treatment.

New analysis from Frost & Sullivan (
[]), Southeast Asia and Australia-New
Zealand Real-time Location Systems (RTLS) Market, finds that the market earned revenues
of US$23.5 million in 2012 for RTLS tags, RTLS hardware and RTLS software in 2012 and
expects this to reach US$323.8 million in 2016.

Medical staffs often waste time searching for doctors, nurses, patients, or medical
equipment, and the delay caused by these manual searches increase the risk to patients,
reduce the productivity of the hospital and add extra costs to the entire healthcare
process. RTLS systems help eliminate these issues by adding real-time visibility to
assets and people within an organization.

"The implementation of RTLS in the healthcare segment helps lower costs, as it enables
faster and more efficient responses in emergencies and duress situations," said Frost &
Sullivan Measurement & Instrumentation Research Analyst Susan Sahayan. "It also improves
workflows and creates less room for error due to the better management of information."

While RTLS offers multiple benefits, the economic downturn has tightened the budgets of
several businesses. The demand for RTLS has slowed down to some extent, as end users in
Southeast Asia are unwilling to invest in new technologies.

Unlike the United States and Europe, where RTLS is deployed widely for real-time
personnel and asset tracking, Southeast Asia is still largely unaware of the
technology's business advantages. RTLS vendors can remedy this situation by showcasing
their value proposition through forums and conferences.

When more end users understand the basic principles of RTLS as well as its
sophistication and accuracy, they are expected to show greater enthusiasm in adopting
RTLS. Most market participants, particularly the technology providers, are global
players and are working on increasing channel partnerships in the region to gain a wider

"Overall, the success of RTLS implementations will create better awareness of the
effectiveness of this solution among end users and ultimately, drive market growth,"
noted Sahayan.

If you are interested in more information on this research, please send an email to
Donna Jeremiah, Corporate Communications, at,[], with your full name, company name, job
title, telephone number, company email address, company website, city, state and

Southeast Asia and Australia-New Zealand Real-time Location Systems (RTLS) Market is
part of the Automatic Identification Growth Partnership Service program. Frost &
Sullivan's related research services include: RTLS Market, APAC Biometrics in the
Government Market, and SEA & ANZ Biometrics Markets. All research services included in
subscriptions provide detailed market opportunities and industry trends evaluated
following extensive interviews with market participants.

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      Southeast Asia and Australia-New Zealand Real-
                   time Location Systems
                       (RTLS) Market

    Donna Jeremiah
    Corporate Communications - Asia Pacific
    P: +61 (02) 8247 8927
    F: +61 (02) 9252 8066

    Carrie Low
    Corporate Communications - Asia Pacific
    P: +603 6204 5910
    F: +603 6201 7402

    Jessie Loh
    Corporate Communications - Asia Pacific
    P: +65 6890 0942
    F: +65 6890 0988

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