STRATMARK Rebrands as KerstenDirect

Thu Feb 28, 2013 2:27pm EST

* Reuters is not responsible for the content in this press release.

President & CEO Tim Kersten to Purchase the Agency
RICHARDSON, Texas--(Business Wire)--
STRATMARK, a leading Dallas-based multichannel direct response fundraising
agency, has announced it is changing its name to KerstenDirect.
STRATMARK becomes KerstenDirect under the leadership of Tim Kersten (Photo:
Business Wire)

"This is a name change - a new brand identity. Our strategic solutions and the
professionals on our team remain the same," said President and CEO, Tim Kersten.
"KerstenDirect will continue, as we did under our previous brand, to provide
powerful insight-driven fundraising strategies for growing nonprofits." 

The name change coincides with the announcement by founder Dr. John E. Walvoord
that he is transferring ownership of the company to Tim Kersten. 

Walvoord, who founded STRATMARK, recruited Kersten to join the agency in
November 2011 as president and chief creative officer. Walvoord retired in
November 2012 and Kersten took the additional title of CEO. 

Kersten, a 35-year industry veteran, previously served as creative head of two
national fundraising agencies and, for more than two decades, owned Tim Kersten
Consulting. He is the winner of numerous Direct Marketing Association ECHO and
other awards, including an International Caples Award, for the development of
successful fundraising campaigns for US and Canadian charities. 

"These changes are the culmination of a planned succession strategy," said
Walvoord. "KerstenDirect is the next chapter in the life of this agency that has
raised more than $2 billion for nonprofit organizations." 

Based in the Dallas area, KerstenDirect serves more than two dozen clients in
the nonprofit sector, including health, religious, public policy and law,
international relief and development, association and membership, and human and
social services organizations. 

KerstenDirect is the fundraising agency of record for the Ronald Reagan
Presidential Foundation, American Bible Society, National Ovarian Cancer
Coalition, Braille Institute, and digital fundraising agency for the National
Park Foundation, Susan G. Komen for the Cure, among others. 

About KerstenDirect:

KerstenDirect, a direct response agency serving exclusively nonprofit
organizations, uniquely leverages the power of predictive analytics, donor
research and persuasive creativity to drive breakthrough multichannel
fundraising campaigns, from traditional direct mail and major donor
communications to innovative digital strategies.

Photos/Multimedia Gallery Available:

Stacie Bon, 972-852-2427 

Copyright Business Wire 2013