STRATMARK Rebrands as KerstenDirect
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http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130228:nBw286356a President & CEO Tim Kersten to Purchase the Agency RICHARDSON, Texas--(Business Wire)-- STRATMARK, a leading Dallas-based multichannel direct response fundraising agency, has announced it is changing its name to KerstenDirect. http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=345924&vid=4 STRATMARK becomes KerstenDirect under the leadership of Tim Kersten (Photo: Business Wire) "This is a name change - a new brand identity. Our strategic solutions and the professionals on our team remain the same," said President and CEO, Tim Kersten. "KerstenDirect will continue, as we did under our previous brand, to provide powerful insight-driven fundraising strategies for growing nonprofits." The name change coincides with the announcement by founder Dr. John E. Walvoord that he is transferring ownership of the company to Tim Kersten. Walvoord, who founded STRATMARK, recruited Kersten to join the agency in November 2011 as president and chief creative officer. Walvoord retired in November 2012 and Kersten took the additional title of CEO. Kersten, a 35-year industry veteran, previously served as creative head of two national fundraising agencies and, for more than two decades, owned Tim Kersten Consulting. He is the winner of numerous Direct Marketing Association ECHO and other awards, including an International Caples Award, for the development of successful fundraising campaigns for US and Canadian charities. "These changes are the culmination of a planned succession strategy," said Walvoord. "KerstenDirect is the next chapter in the life of this agency that has raised more than $2 billion for nonprofit organizations." Based in the Dallas area, KerstenDirect serves more than two dozen clients in the nonprofit sector, including health, religious, public policy and law, international relief and development, association and membership, and human and social services organizations. KerstenDirect is the fundraising agency of record for the Ronald Reagan Presidential Foundation, American Bible Society, National Ovarian Cancer Coalition, Braille Institute, and digital fundraising agency for the National Park Foundation, Susan G. Komen for the Cure, among others. About KerstenDirect: KerstenDirect, a direct response agency serving exclusively nonprofit organizations, uniquely leverages the power of predictive analytics, donor research and persuasive creativity to drive breakthrough multichannel fundraising campaigns, from traditional direct mail and major donor communications to innovative digital strategies. www.kerstendirect.com Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130228006356/en/ KerstenDirect Stacie Bon, 972-852-2427 Copyright Business Wire 2013
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