McDonald's dropping Fruit & Walnut Salad, Chicken Selects in U.S.

LOS ANGELES Fri Mar 1, 2013 3:20pm EST

A McDonald's Snack Size Fruit & Walnut Salad in an image courtesy of the company. REUTERS/McDonald's

A McDonald's Snack Size Fruit & Walnut Salad in an image courtesy of the company.

Credit: Reuters/McDonald's

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LOS ANGELES (Reuters) - McDonald's Corp, under pressure from resurgent U.S. rivals, is cutting its Fruit & Walnut Salad and Chicken Selects from U.S. menus and weighing whether to keep its "premium" Angus burgers, a spokeswoman said on Friday.

The menu shake-up comes at a time when hamburger chains such as Burger King Worldwide Inc and Wendy's Co have been closing the gap with McDonald's.

"As always, we are constantly evolving our menu and listening to our customers to meet their changing needs," spokeswoman Danya Proud said in a statement.

The world's biggest hamburger chain for years held a huge lead against most competitors, but some of those chains now are luring away diners with fast-changing menus featuring tempting new food.

Burger King and Wendy's recently mimicked McDonald's by adding coffee drinks, smoothies and salads. Then, they used their smaller size to their advantage by introducing a barrage of limited-time and seasonal menus.

Because of its massive size, McDonald's has to test new food items rigorously. Smaller chains can simply pull food flops and move on.

McDonald's October global restaurant sales fell for the first time in nine years. The company recently warned that it expects sales and profit growth to be under pressure as diners spend cautiously due to a lackluster economic performance in most of its major markets.

McDonald's shares were down 0.2 percent in afternoon trading on the New York Stock Exchange.

(Reporting by Lisa Baertlein; Editing by Dale Hudson)

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Comments (75)
plainmad wrote:
to help with obesity epidemic in the USA, McDonalds cuts out all of its healthy offerings and now offers fried grease balls

Mar 01, 2013 2:15pm EST  --  Report as abuse
MarkNickles wrote:
Way to go, McDonald’s. Chicken Selects is nearly my exclusive meal at your restaurants. Time to find a a new place to eat.

Mar 01, 2013 2:19pm EST  --  Report as abuse
DetroitNative wrote:
Whats wrong with regional test kitchens? IF you’re too big to keep pace, then you need to trim your size to meet your new needs. Divide up your test kitchens and research centers into smaller conclaves. Have them focus on test foods that have appeal to those market areas and the food fads that are happening there. If they succeed then send those samples off to other regions for testing. Operate your organization in cells that can adapt, react, and introduce products to allow for enhanced competitiveness.

Mar 01, 2013 2:20pm EST  --  Report as abuse
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