Facebook to showcase new look for newsfeed on March 7

SAN FRANCISCO Fri Mar 1, 2013 2:18pm EST

The Facebook logo is pictured in the Facebook headquarters in Menlo Park, California January 29, 2013. REUTERS/Robert Galbraith

The Facebook logo is pictured in the Facebook headquarters in Menlo Park, California January 29, 2013.

Credit: Reuters/Robert Galbraith

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SAN FRANCISCO (Reuters) - Facebook Inc will unveil a new look for its popular "newsfeed" next week, the latest move by the Web company to revamp key elements of its 1 billion member social network.

Facebook will showcase the newsfeed makeover at a media event on March 7 at its Menlo Park, California headquarters, the company said in an emailed invitation to reporters on Friday.

The event will be Facebook's second high-profile product event this year, following the rollout of its social search feature in January.

Facebook's newsfeed, which displays an ever-changing stream of the photos, videos and comments uploaded from a user's network of friends, is one of the three "pillars" of the service, along with search and user profiles, Chief Executive Mark Zuckerberg has said.

The last major update to Facebook's newsfeed was in September 2011. Since then, the company has incorporated ads directly into the feed and the company has shifted its focus to creating "mobile first experiences," as more people now access the social network every day on mobile devices than on desktop PCs.

The mobile version of Facebook still lacks many of the features available on the PC version, said Brian Blau, an analyst with industry research firm Gartner. "So maybe this is a way to bring some of that together," he said.

Shares of Facebook, the world's No.1 social network, were up nearly 2 percent, or 52 cents, at $27.77 in midday trading on Friday.

(Reporting By Alexei Oreskovic; Editing by Marguerita Choy and David Gregorio)

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Comments (2)
EgoSumLamia wrote:
Stop making trivial changes or we will start leaving. We don’t care how it look’s, just make it functional and easy to use. PS: Most of us ignore the ads……

Mar 01, 2013 1:17pm EST  --  Report as abuse
rainwolf wrote:
Why do you keep messing with this? Like it has been stated before…most of us don’t look at the ads..in fact they annoy us to the point we don’t even want to use the product. The feed has been so messed up for so long, I can’t remember when it has worked right. Strange that what needs fixing never gets fixed. I don’t care what color it is. I want to be able to see what my friends post for me to see and not have to wait 2 days for it to show up on the feed. Just because you don’t pay taxes….don’t ignore those of us that made you the money you have or you will find out like other groups and companies have found out……When you get too big for your britches…..the “common folk” that got you where you are..will leave!

Mar 02, 2013 9:52am EST  --  Report as abuse
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