Newly Appointed World Kitchen Leadership Welcomes 2013 International Home & Housewares Show

Sat Mar 2, 2013 11:00am EST

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link
below:

http://pdf.reuters.com/pdfnews/pdfnews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130302:nPnCG69759


ROSEMONT, Ill.,  March 2, 2013  /PRNewswire/ -- The new leadership team at 
World Kitchen, a leading housewares company, will bring combined marketing,
financial and industry expertise to the company's renowned brands. The new
executives are charged with applying best practices and innovative approaches to
upholding the company's industry authority with a strong focus on continued
growth, driving sales and building brand awareness.

Carl Warschausky  assumed the role of president and chief executive officer 
January 1, 2013.  In his role, Warschausky will continue to protect the
company's leadership by growing its brands with product innovation and providing
solid solutions that address consumer needs.   

"As we look at each brand in the World Kitchen portfolio, we consistently seek
new ways to strengthen and modernize our product innovation and marketing
approach," said Warschausky. "We are growing the brands by engaging with our
consumers and addressing the everyday issues they face in the kitchen with our
innovative solutions."  

Warschausky previously served as the chief financial officer and president of 
North America  for World Kitchen. "Carl's deep knowledge of the company and the
housewares industry will serve him well in his role as CEO," said  Joe Mallof,
former president and chief executive officer, World Kitchen.

President of World Kitchen North America,  Kris Malkoski  recently joined the
housewares company and has since initiated an integrated strategy to encompass
the six marquee brands under the World Kitchen umbrella. Prior to World Kitchen
Malkoski served as the vice president and general manager of the Craftsman brand
at Sears Holdings Co.

"Together, Baker's Secret, Chicago Cutlery, Corelle, CorningWare, Pyrex and
Snapware can offer a full kitchen solution for any chef, " said Malkoski. "Our
goal is to strengthen our relationship with the consumer by reaching her before
she buys, inserting our brands into her every day requirements and ensuring that
we deliver on-trend solutions."  

Under Warschausky and Malkoski, the brands will invest in search engine
optimization, content creation and enhanced social engagement. Each activation
will be grounded in product innovation, brand awareness and being the ultimate
aid to everyday chefs who seek solutions from the World Kitchen family of
brands. These innovations are on display at the World Kitchen booth at the 2013
International Home & Housewares Show  March 2-5  in  Chicago.

For more information about World Kitchen brands and products, visit 
www.worldkitchen.com.   

About World Kitchen, LLC  

Headquartered in  Rosemont, Illinois, World Kitchen and its affiliates
manufacture and market metal cookware, glass, ceramic and metal bakeware,
tabletop products, cutlery and kitchen tools sold under well-known brand names,
including Baker's Secret, Chicago Cutlery, Corelle, CorningWare, EKCO,
Magnalite, OLFA, OLO, Pyrex, Revere, Snapware and Visions. The company and its
affiliates employ approximately 3,222 people, and have major manufacturing and
distribution operations in  North America  and  Asia-Pacific  regions. For more
information, visit  http://www.worldkitchen.com.  CorningWare and Pyrex are
registered trademarks of Corning Incorporated, used under license by World
Kitchen, LLC.   

Contact:  
Eileen Earley
Zeno Group
312-396-9796   
Eileen.Earley@zenogroup.com

SOURCE  World Kitchen, LLC

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.