World Kitchen Serves Kitchen Trends For 2013

Sat Mar 2, 2013 11:00am EST

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Leading Housewares Company Offers Kitchen Insights, Innovative Solutions

ROSEMONT, Ill.,  March 2, 2013  /PRNewswire/ -- World Kitchen, America's leading
housewares company, forecasts kitchen and dinner table trends as the 2013
International Home and Housewares Show commences today in Chicago.  Highlighting
style and functionality, the family of World Kitchen brands delivers on-trend
solutions to consumers this year.  

"A new year brings new trends in kitchen design and what's on the table," said 
Kris Malkoski, president,  North America, World Kitchen. "These trends influence
what we see in-store, on-table and online. Our brands pride themselves on
offering high-quality products that are both stylish and innovative so our
customers can be confident they are creating great food with the right tools."  

Waste Not, Want Not
The National Resource Defense Council estimates 40 percent of all food in  the
United States  goes uneaten[i], averaging nearly 20 pounds per person each month
wasted. The Pyrex brand's new  Premium Glass Lids storage system  can help home
cooks decrease waste with an easy means to take food from fridge to oven to
table and even to store leftovers. The clear glass and silicone lids make each
container 100 percent air tight, leak proof and oven and microwave safe.

Snack Attack
According to the NPD Group, morning snacking has grown the most among eating
occasions throughout the past decade[ii]. More than half of Americans currently
snack two to three times a day. In 2013, work schedules remain hectic with
mini-meals and snacking[iii] potentially increasing the variety of foods eaten
as well as a shift in portion sizes.  Delivering versatility and convenience,
Snapware Total Solution storage products feature easy-to-open, four-latch,
air-tight and leak-proof lids that can fit plastic or  glass vessels, perfect
for use at home or on the go.  

Handmade and Homemade
A return to the kitchen and artisanal offerings is stronger than ever with
renowned chefs predicting Americans will eat more homemade foods in 2013[iv]. 
As natural flavors take precedence over processed foods, Chicago Cutlery
products make prepping approachable with the ProHold line. The innovative knife
handles guide your hand to the correct position for cutting, improving knife
skills and decreasing prep time.  

Clean Lines and Design are Here to Stay
2013 marks  a return to clean lines and elegant yet subtle colors as a simple
means to keep homes on trend.TheCorningWare French White line was recently
refreshed to deliver a contemporary version of its iconic design for every
baking occasion. Capitalizing on design and functionality trends, the refreshed
line boasts handles that provide improved, secure handling from oven to table,
versatile and nestable shapes and sizes for compact storage and a new,
quiet-close cover.  

Additionally, CorningWare offers an artisanal-inspired collection designed with
gently flared edges and easy-grip handles to ensure easy cleaning and handling. 
A nod to today's modern tastes, the   Etch line  combines the familiarity of
CorningWare bakeware with modern colors including Eggplant, Grass, Brick, Sand
and White Linen.

Modern, Sleek Lines Stand Out  
Contemporary design will come to the forefront this year as homeowners move away
from traditional kitchen designs[v] and towards contemporary lines. Going beyond
cabinets and flooring, hosts can find clean lines and refined designs in both
the CorningWareFrench White line and various Corelle brand offerings.  

For more information about the World Kitchen family of brands, visit  

About World Kitchen, LLC  
Headquartered in  Rosemont, Illinois, World Kitchen and its affiliates
manufacture and market metal cookware, glass, ceramic and metal bakeware,
tabletop products, cutlery and kitchen tools sold under well-known brand names,
including Baker's Secret, Chicago Cutlery, Corelle, CorningWare, EKCO,
Magnalite, OLFA, OLO, Pyrex, Revere, Snapware and Visions. The company and its
affiliates employ approximately 3,222 people, and have major manufacturing and
distribution operations in  North America  and  Asia-Pacific  regions. For more
information, visit  Corningware and Pyrex are
registered trademarks of Corning Incorporated, used under license by World
Kitchen, LLC.   

[i] The Lempert Report, Top Ten Food Trends 2013:

[ii] The Lempert Report, Top Ten Food Trends 2013:

[iii] The Lempert Report, Top Ten Food Trends 2013:

[iv] CNN Eatocracy,  Mario Batali  predicts 2013 food and drink trends:

[v] ProSource, Four kitchen design trends worth noting in 2013:

Contact:  Eileen Earley
Zeno Group

SOURCE  World Kitchen, LLC

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