Firehouse Subs Races to the Motorsports Finish Line with Coca-Cola Sweepstakes

Mon Mar 4, 2013 5:48pm EST

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JACKSONVILLE, Fla.,  March 4, 2013  /PRNewswire/ -- Inspired by the success of
their Coca-Cola Freestyle®  fountain relationship, Firehouse Subs and Coca-Cola
are teaming up once again, this time to rev up the engines of Firehouse Subs
fans and stock car racing enthusiasts alike with a national sweepstakes.  

From  February 24 to April 21, Coca-Cola is running a Coca-Cola Photo Finish
sweepstakes at Firehouse Subs locations where a Coca-Cola Racing Family member
will be individually assigned to each of Firehouse Subs five regions, and a
life-size cutout of the member is displayed in each restaurant. The
participating Coca-Cola Racing Family members are  Joey Logano, representing the
 Georgia  and Gulf region,  Greg Biffle, representing the West and Central
region,  Danica Patrick, representing the  Florida  region,  Denny Hamlin,
representing the South region, and  Tony Stewart, representing the Mid-Atlantic

Firehouse Subs guests are encouraged to visit local restaurants to snap a photo
with the cutout to be entered to win the Coca-Cola Photo Finish contest. Guests
submit their photos via text, on or through US Mail. One
grand prize winner will win a Coca-Cola Ultimate NASCAR Fan Experience,
including two tickets to the 2013 NASCAR Sprint Cup Series race at Atlanta Motor
Speedway, a ride-along with a Coca-Cola Racing Family member, airfare and hotel
for two and a  $500  cash gift card. Additionally, all participants in the
region with the most entries will be awarded access to a Firehouse Pit Stop
Bonus of a free medium sub from  5-6 p.m.  on  Sunday, May 5, valid for the
first 100 guests. Grand prize drawing will be held around  April 30, 2013  and
the winner will be notified via email, phone, text or US Mail. Official rules
for the promotion are available at  

"Firehouse Subs is excited to partner with Coca-Cola and provide guests an
incredible opportunity to experience the thrill and excitement of a NASCAR
race," says Firehouse Subs Director of Brand Marketing  Kristen Majdanics.
"Stock car racing fans are known for their passion and enthusiasm for the sport,
and in much the same way that Firehouse Subs is dedicated to extinguishing a
firefighter-size appetite, we're thrilled that Coca-Cola is able to connect
Firehouse Subs to loyal racing fans nationwide."   

Coca-Cola Freestyle is a revolutionary, touchscreen-operated beverage dispenser
that offers more than 100 brands, including waters, sports drinks, lemonades and
sparkling beverages. Firehouse Subs was the first national restaurant chain to
launch Coca-Cola Freestyle fountains in all restaurants. With Coca-Cola
Freestyle, visitors to Firehouse Subs locations across the nation have the
ability to create their own personal and customized drinks at their fingertips. 

Firehouse Subs is a fast casual restaurant chain with a passion for Hearty and
Flavorful Food, Heartfelt Service and Public Safety. Founded by former
firefighters and brothers  Chris Sorensen  and  Robin Sorensen, Firehouse Subs
is a brand built on decades of fire and police service, the highest quality
meats and cheeses piled high, steaming hot subs, and its commitment to saving
lives through the creation of Firehouse Subs Public Safety Foundation. The
founders are the real deal, the food is their creation, and the company is built
upon a family of franchise operators that share their same passion for serving
others. Firehouse Subs consistently ranks No. 1 among fast casual brands in the
categories of food quality, taste and flavor, and friendly service; for the last
two years Franchise Business Review has ranked it No. 1 in franchisee
satisfaction, and in 2012, the brand earned first place honors in the sandwich
category in the Nation's Restaurant News Consumer Picks study.

35 states
591 restaurants
Headquarters:  Jacksonville, Fla.


About The Coca-Cola Company  
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features  16
billion-dollar  brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply,  Georgia  and  Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at, follow on Twitter at or check
out our blog, Coca-Cola Unbottled, at  

SOURCE  Firehouse Subs

Carly Kirkland, The Zimmerman Agency, +1-850-668-2222,

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