Micro Business Owners Optimistic for the New Year

Mon Mar 4, 2013 9:52am EST

* Reuters is not responsible for the content in this press release.


Vistaprint Survey Shows Small Businesses Owners Met Goal of Increasing Customer
Base in 2012
VENLO, The Netherlands--(Business Wire)--
Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional
marketing products and services to micro businesses and the home, today revealed
the results of its quarterly "Small Business Happiness Index." The index gauges
micro business owner sentiment and provides insights on topics that include
overall happiness, customer growth, and revenue. Additionally, Vistaprint
explored small business owners` reflections on 2012, their outlook compared to
this time last year, and their perspective on 2013. 

Last year, the Small Business Happiness Index survey showed that the number one
goal for small business owners was to increase their number of customers in
2012. This year, the survey revealed that 73 percent of small business owners
did, indeed, see a positive increase in customer growth. 

With regard to revenue, compared to this time last year, 60 percent of small
businesses surveyed reported revenue growth in 2012, a slight decrease from the
71 percent of small business owners that reported an increase in revenue in
2011. However, 79 percent of small business owners anticipate their company will
grow revenue in 2013. 

"It is encouraging to hear that small business owners are optimistic about their
revenue goals and company growth," said Don LeBlanc, chief marketing officer for
Vistaprint. "As a company, we are constantly evolving to meet the needs of our
customers, and always look forward to the feedback from these surveys so that we
can continue to help small business owners meet their goals with professional,
affordable and personalized marketing materials." 

Similar to last year, a majority of the small business owners surveyed say
word-of-mouth referrals from customers had the largest impact on customer
growth. This year, small business owners plan to invest most in customer
referrals through many strategies, including mentioning a referral program on
business cards, postcards and marketing materials. 

The quarterly Small Business Happiness Index survey generated nearly 1,300
responses from U.S.-based micro businesses (businesses with between 1-10
employees) and revealed that the vast majority of micro business owners are
optimistic about running their own businesses, with 78 percent reporting that
they are either happy or very happy. Even though it is only February, 48 percent
of small business owners report that they are already on track to make more than
they did last year. 

Vistaprint conducts regular surveys with its U.S. micro business customer base,
defined as small businesses with between 1-10 employees that primarily work out
of their homes and generate less than $100,000 annually in revenues. This online
survey was conducted from February 10 to 17, 2013 with nearly 1,300 total
respondents and a margin of error of plus or minus 5 percent at the 95 percent
confidence level.

While the Small Business Happiness Index offers insight about the sentiment of
micro businesses generally, it does not indicate or represent changes in
Vistaprint's business results for any period.

About Vistaprint

Vistaprint N.V. (Nasdaq: VPRT) empowers more than 15 million micro businesses
and consumers annually with affordable, professional options to make an
impression. With a unique business model supported by proprietary technologies,
high-volume production facilities, and direct marketing expertise, Vistaprint
offers a wide variety of products and services that micro businesses can use to
expand their business. A global company, Vistaprint employs over 4,400 people,
operates more than 25 localized websites globally and ships to more than 130
countries around the world. Vistaprint's broad range of products and services
are easy to access online, 24 hours a day at www.vistaprint.com. 

Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its
subsidiaries. All other brand and product names appearing on this announcement
may be trademarks or registered trademarks of their respective holders.

Kaitlin Ambrogio, 781-652-6444

Copyright Business Wire 2013