Holland America Line Brings The Legendary Sounds Of B.B. King's Blues Club Aboard ms Eurodam

Mon Mar 4, 2013 5:04pm EST

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Companies announce strategic alliance; lounge transformed into a Blues club
SEATTLE,  March 4, 2013  /PRNewswire/ -- All the way from the world-famous 
Beale Street  in  Memphis, Tenn., Holland America Line has launched the B.B.
King's Blues Club aboard  ms Eurodam, with the ship's Queen's Lounge transformed
into a vibrant blues musical experience.  Five nights each week on cruises
through  June 20, 2013, world-class musicians from the B.B. King Blues Club Band
create a dynamic energy to move the crowd to sing and dance along. The
eight-piece band features two vocalists backed by a drummer, bassist, guitarist,
sax player, trumpet player and Hammond B-3 organ player.  

To create its own B.B. King's Blues Club at sea,  Eurodam  trimmed its Queen's
Lounge with portraits of the Memphis Blues legend, illuminating the prominence
of Memphis Blues and its influence on everyone from B.B. King, Sam &  Dave and
Otis Redding  to The Rolling Stones and  Neil Diamond.  A special stage was
crafted to resemble a  Memphis  club with guitars hanging in the backdrop. 
Exclusive specialty cocktails from the land-based clubs also will be served,
featuring the tasty, rum-based Lucille and Rock Me Baby concoctions mixed with
different fruit liqueurs and juices.

In addition, "Memphis Sounds," a live stage show directed by  Marion Caffey 
(producer of Amateur Night at the Apollo) and produced by B.B. King's Blues
Club's CEO  Tommy Peters, will headline one night on the ship's Mainstage. 
"Memphis Sounds" showcases the true sounds of the American music genre of
Memphis Blues performed by the B.B. King Blues Club Band.  The 45-minute
performance incorporates video projection to tell the story of the blues.   

"We are excited for this new venture," said B.B. King's Blues Club's CEO  Tommy
Peters.  "B.B. King's Blues Club has always been committed to providing the best
live entertainment and Holland America Line is a leader in their industry. It's
a great fit and we look forward to a successful long-term partnership."  

"This collaborative effort is a perfect partnership," said  Richard Meadows,
executive vice president of marketing, sales and guest programs for Holland
America Line. "Bringing the vibe of  Memphis  aboard  Eurodam  will create a new
atmosphere on the ship that is going to be exciting for our guests. We also look
forward to taking this show to other Holland America Line ships throughout 2013
and beyond through this new venture."

About B.B. King's Blues Club
Created and named after the reigning king of the blues and recording artist for
more than four decades, B.B. King's Blues Club is a supper-club style
restaurant.  B.B. King's offers a perfect blend of some of the finest live music
and a variety of the South's most delicious comfort foods influenced by flavors
from  New Orleans  all the way to the Mississippi Delta. For more information or
to make a reservation, please visit  www.bbkingclubs.com.

For more information about the B.B. King's Blues Club at Sea, Holland America
Line's cruises and CruiseTours, consult a professional travel seller, call
1-877-SAIL-HAL (1-877-724-5425) or visit  www.hollandamerica.com.

Find Holland America Line on  Twitter,  Facebook  and the  Holland America Blog.
 Access all social media outlets via the  Online Communities  quick link on the
home page at  www.hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE:
CCL and CUK)]
Holland  America Line's fleet of 15 ships offers more than 500 cruises to 415
ports in 98 countries, territories or dependencies. One- to 110-day itineraries
visit all seven continents and highlights include  Antarctica,  South America, 
Australia/New Zealand  and  Asia  voyages; a Grand World Voyage; and popular
sailings to ports in the  Caribbean,  Bermuda,  Alaska,  Mexico,  Canada/New
England,  Europe  and Panama Canal. The line currently has a new ship on order
from Fincantieri shipyard for delivery in fall 2015.

Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than  $500 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine - a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes - Explorations Cafe powered by The  New York
Times, Digital Workshop powered by Windows, teens-only activity areas and all
new stateroom amenities highlighted by flat-panel TVs and plush Euro-top
Mariner's Dream Beds.

World's Leading Cruise Lines
Holland  America Line  is a proud member of World's Leading Cruise Lines. Our
exclusive alliance also includes Carnival Cruise Lines, Cunard, Princess
Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and
a commitment to quality and value, World's Leading Cruise Lines inspires people
to discover their best vacation experience. Together, we offer a variety of
exciting and enriching cruise vacations to the world's most desirable
destinations. Visit us at www.worldsleadingcruiselines.com.

 CONTACT:  Sally Andrews          
 PHONE:    800-637-5029           
 FAX:      206-262-5934           
 EMAIL:    pr@hollandamerica.com  

SOURCE  Holland America Line

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