White Coffee Goes 'Natural' and 'Organic' with New Coffee Lines

Mon Mar 4, 2013 10:38am EST

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LONG ISLAND CITY, N.Y.,  March 4, 2013  /PRNewswire-USNewswire/ -- White Coffee
Corporation, the venerable  Long Island, NY importer and roaster, hits the
national market this month with a line of truly innovative coffee products:
Natural and Organic. These coffee varieties will be available in 12 oz.
packages, and, for the first time, in a "single cup brew" packaged in a
recyclable container compatible with the Keurig  system and similar
coffeemakers.  

(Photo:  http://photos.prnewswire.com/prnh/20130304/DC70223)  

The distinctive single cup brew announces itself as soon as the box is opened.
The new single serve cups are designed in a new style utilizing recyclable
filters. The coffee is dispensed through the sides - not just through a punch
hole in the bottom of the plastic cup. The consumer experiences the sight and
smell of fresh ground coffee as they prepare the brew.

And what a brew White Coffee delivers! The specialized package honors White
Coffee's introduction of its "Natural and Organic" lines. Eight single cup brews
will be offered in a recyclable cardboard box.

Four naturally flavored coffees comprise the "Natural" offerings in 12 oz. bags:
Naturally Flavored Hazelnut, French Vanilla, Sea Salt Caramel and Chocolate
Morsel. "Organic" by White Coffee consists of six varieties, each completely
allergen-free, gluten-free, and non-genetically modified (Non-GMO). French
Roast, Full City Roast, Rainforest Blend, Breakfast Blend, Mexican High Grown
and Peruvian options, available in 12 oz. bags and single cup brews, demonstrate
the breadth of White Coffee buying and roasting expertise.

The 12 oz. packaging features the White Coffee roaster logo on a clean, green
and white bag with a suggested retail price of  $7.99-$9.99, and will be
available in retail outlets nationwide. These lines will complement the already
existing specialty coffees, organic, Fair Trade and teas that White Coffee
offers in a variety of sizes and packaging.  

About White Coffee Corporation  
White Coffee Corporation is based in  Long Island City, NY  and is a
third-generation, family-owned coffee importing and roasting business in
operation since 1939. As a core part of its coffee offerings, White Coffee is
proud to feature the finest licensed brands. These items are available in retail
outlets throughout  the United States, on-line at  www.whitecoffee.com  or call
(800) 221-0140 for more information.

KEURIG is a registered trademark of Keurig, Incorporated.  

All trademarks referenced herein are the properties of their respective owners.

CONTACT: Mary Beth Kramer
Kramer Consulting
(215) 431-3946

   

SOURCE  White Coffee Corporation

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