SimCity is Available in Stores and on Origin Now

Tue Mar 5, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

Players Worldwide Prepare to Create Their Ultimate Cities, Together!
REDWOOD CITY, Calif.--(Business Wire)--
After a 10-year hiatus and more than 23 years of inspiring and entertaining
gamers, the king of city builders is back! Electronic Arts Inc. (NASDAQ: EA)
today announced that SimCity is now available on PC at retail stores across
North America and for digital download via Origin. Winner of 26 PC best of show
awards in 2012 and lauded in over 50 Most Anticipated of 2013 lists, the beloved
city-building simulator is back with the series creators at Maxis and it`s
delivering the most immersive and personal SimCity experience ever, where
players can create and destroy the cities of their imaginations. 

"For more than 23 years, SimCity has been inspiring future mayors and urban
planners," said Lucy Bradshaw, Senior Vice President and General Manager of EA`s
Maxis Label. "The new SimCity is powered by the most advanced simulation engine
ever. It is more responsive and expansive than ever before. It is a SimCity
where decisions you make at the local level will send rippling waves across an
entire region of cities. Building on the core ethos of what made the original
SimCity so powerful, this new SimCity is the game we have always dreamed of

Everything is intelligently simulated in this new SimCity, from all of the Sims
in a city, to every kilowatt of power pulsing through a region thanks to the
powerful GlassBox Engine. It is the most expansive city management game yet
where multi-city gameplay across regions delivers a larger playing field. No
longer are players relegated to playing one single city, now they can manage and
play up to 16 cities at once. Each city can have different specializations; they
can share services and trade resources; they can help or even hinder each other;
every decision a player makes in each city has impact in the broader region.
It`s up to the player to decide where and how they play. 

For the first time in the series multiplayer is added to the gameplay giving
players a new dimension to the game, as decisions impact both the city and the
region, creating new ways to play by collaborating or competing to earn
achievements. Underpinning SimCity is a live service that simulates real-time
updates and pushes them to players in the form of new challenges and
achievements. Players will track their progression alongside their friends and
the world for the most polluted city, the richest city and more. Whether players
play by themselves, with their friends or with the rest of the world, SimCity
will challenge players to create the city of their dreams answer the question -
what kind of mayor will you be? 

SimCity has been rated E10+ by the ESRB. For more information regarding SimCity,
please visit SimCity for Mac will be available in spring 2013.
Players who purchase the SimCity Limited Edition* on will get the
Heroes and Villains set plus the Origin-exclusive item, Plumbob Park for their
game. Press assets for SimCity are available at 

*The SimCity Limited Edition is available on Origin until March 11. 

About Maxis

Maxis, originally founded in 1987, and now an Electronic Arts label with studios
in Emeryville, Redwood Shores, and Salt Lake City, has created some of the
world`s most popular franchises including SimCity, Spore, and The Sims, one of
the best selling franchises in gaming history. Maxis games exemplify deep
simulations that encourage player-driven creativity while delivering unique
genre-defining style of gameplay. 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 275 million registered players and operates in
75 countries. 

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims, Madden NFL, FIFA
Soccer, Need for Speed, Battlefield and Mass Effect. More information about EA
is available at 

SimCity, Spore, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL and
FIFA are the property of their respective owners and used with permission. Mac
is a trademark of Apple Inc., registered in the U.S. and other countries. All
other trademarks are the property of their respective owners.

Electronic Arts Inc.
Charlie Sinhaseni, 650-628-3705
PR Manager, Maxis/EA
Rachel Steinberg, 650-628-5183
PR Specialist, Maxis/EA

Copyright Business Wire 2013

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