Silverpop Launches Advanced Mobile Messaging Capabilities

Tue Mar 5, 2013 9:37am EST

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Company Increases Behavioral Data Touchpoints across Multiple Channels with
Innovative Offering
ATLANTA,  March 5, 2013  /PRNewswire/ -- Silverpop, the only digital marketing
technology provider that unifies marketing automation, email, mobile and social,
today announces new mobile messaging capabilities that add another dimension to
the company's unique ability to deliver true multichannel, one-to-one,  campaign
automation  to its customers. In addition to allowing Silverpop customers to
implement automated, behavior-based SMS campaigns, the company's centralized
database ensures that the data marketers collect from these interactions can be
used to deliver a seamless, personalized and targeted email, social and Web
content experience as well.  

"In today's multichannel world, in which 67 percent of the global population
uses mobile phones1, it's imperative that marketers communicate on their
customers' terms, delivering relevant and personalized content when and where
they expect it," said  Bryan Brown, director of product strategy with Silverpop.
"With our new mobile offering, not only do our clients have even more exciting
ways to engage with their contacts, but through these interactions they will be
able to learn more about each individual- collecting valuable data that can be
used to encourage them to make a purchase decision. And with our mobile
messaging and email offerings working seamlessly together on one platform,
marketers can ensure messages are as consistent, targeted and relevant as they
can possibly be."   

To make these mobile marketing capabilities possible, Silverpop has partnered
with Velti, the leading global provider of mobile marketing and advertising
technology. The functionality includes previously available features such as
email opt-in via SMS, promotional texts and text alerts, as well as new
capabilities, including the following:

* Text for Information  - Marketers can allow their mobile customers to request
and receive information via a texted keyword  
* Text to Screen -  Marketers can make it possible for presenters, speakers and
conference hosts to interact with attendees in real-time by displaying content
submitted via text during a live presentation  
* Text to Vote  - Marketers can deploy campaigns where mobile participants can
cast a vote via text  
* 2-Way SMS Interactive Campaigns  - Recipients can initiate a two-way dialogue
with a company by sending a keyword via text that triggers a series of
additional text messages based on a predefined workflow.  
* Text to Win  - Marketers can enable customers to enter a contest or drawing by
texting a keyword

Many of these new features allow marketers to take advantage of pre-developed
templates rather than having to manually build new campaigns. And the campaigns
can be cross promoted via an unlimited number of channels, including television,
radio, direct mail, Web, email and social.

Given Silverpop's unique, integrated platform, these mobile campaigns can be
part of a strategically planned multichannel approach, with data collected via
mobile devices powering email marketing campaigns and Web content, and vice
versa. Any action a recipient takes via these channels will become part of the
contact's record, ensuring that marketing communications are incredibly
consistent and reflective of preferences declared and inferred based on behavior
across channels.

"We are thrilled to work with Silverpop, a like-minded company that understands
the importance of mobile in an effective marketing strategy," said Niles
Lichtenstein, Vice President of Platforms, Velti. "In a world where the
traditional notion of a marketing funnel has been drastically altered by the
range of channels a brand can use, the mobile device becomes a critical way to
delivering highly relevant messaging at the right time and in the right context.
 The powerful combination of delivering coordinated messaging across mobile,
email and Web is a game changer for today's digital marketers."  

About Velti
Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile
operators and media to implement highly targeted, interactive and measurable
campaigns by communicating with and engaging consumers via their mobile devices.
The Velti platform, called Velti mGage, allows customers to use mobile and
traditional media to reach targeted consumers, engage the consumer through the
mobile Internet and applications, convert them into customers and continue to
actively manage the relationship through the mobile channel. Velti is a publicly
held corporation based in Jersey, and trades on the NASDAQ Global Select Market
under the symbol VELT. For more information, visit www.velti.com.

About Silverpop:
Silverpop is the only digital marketing technology provider that unifies
marketing automation, email, mobile, and social. Its customers achieve superior
Return on Relationship by uniquely engaging each individual based on their
behaviors and then automating personalized experiences that increase revenue,
improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a
platform that is complete, not complex-so that marketers from any size
organization can easily achieve digital marketing success. The companyoffers a
world-class services team, 24/7 customer support and a network of partners to
ensure that every client gets the right mix of solutions for their specific
digital marketing needs. Silverpop is trusted by more than 5,000 brands around
the globe.  Visit us at  silverpop.com. 

Media Contacts:  
Stacy Kirk
Manager of Corporate Communications-Silverpop   
skirk@silverpop.com
770-661-0633

1  Tomi Ahonen Consulting  Oct. 2011

SOURCE  Silverpop

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