The Principal Financial Group Celebrates 10 Years with Minor League Baseball

Tue Mar 5, 2013 3:00pm EST

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2013 Principal Financial Dreams Tour marks a decade of ballpark events 
DES MOINES, Iowa--(Business Wire)--
The Principal Financial Group® proudly announces the 2013 Principal® Financial
Dreams Tour, which marks a decade of support for minor league baseball. 

Over the past 10 years, The Principal® has brought more than 400 events to minor
league ballparks, attracting nearly two million fans. Past tours have given fans
the chance to meet some of baseball`s biggest stars, including Steve Garvey,
Dave Stewart, Rollie Fingers and Lee Smith, among others. 

This year`s tour will make 20 stops from coast to coast, giving fans the chance
to meet more legendary players, as well as take home autographs and
limited-edition giveaways. The Financial Dreams Tour, which is an evolution of
the popular Principal Financial Group Family Fun Fest, also provides attendees
with information to help them plan for a brighter financial future. 

"The past 10 years have been a real home run for the fans," said Mary O`Keefe,
senior vice president and chief marketing officer, The Principal. "They get to
enjoy America`s favorite pastime and learn about reaching their financial
dreams." 

Four Bases of Financial Security
One way fans can learn about reaching their financial dreams is through the Four
Bases of Financial Security, which are featured in a series of interactive
videos played during the game. Fans also can take home a special card that
explains the four bases in more detail.

* First base: Shield your family from the unexpected with life insurance 
* Second base: Protect your ability to earn an income with disability insurance 
* Third base: Secure your retirement through savings and investments 
* Home plate: Create a Dreamcatcher,find an advisor and create a financial plan

"Over the past decade, The Principal really has become a great supporter of the
minor leagues," said Ben Kratz, director of special events for the Omaha Storm
Chasers. "The teams are looking forward to hosting the Principal Financial
Dreams Tour again this year because it really adds to the fan experience. The
Principal brings exciting new experiences to our fans every year, and we can`t
wait to see what they have in store for us this summer." 

The 2013 Principal Financial Dreams Tour begins in May. To learn more about the
event and schedule, visit: www.principal.com/dreamstour. Connect with us on
Twitter at http://twitter.com/PFGDreamsTour, or on Facebook at
www.facebook.com/PFGDreamsTour. 

About the Principal Financial Dreams Tour
The Principal Financial Group is proud to sponsor The Principal Financial Dreams
Tour, an event that celebrates America`s National Pastime, and the businesses
and fans in minor league communities across the country, which support their
teams. The Principal is dedicated to helping businesses and individuals meet
their financial goals, and the 2013 tour aims to do just that by providing
attendees with information they can use to put themselves on the road to a
brighter financial future. During the tour, The Principal will highlight the
Four Bases of Financial Security as well as its Planning Center - an online hub
of information providing advice and encouragement to help people imagine their
financial dreams, then take the next steps to make them happen. For more
information, visit www.principal.com/dreamstour or
www.principal.com/planningcenter. 

About the Principal Financial Group
The Principal Financial Group® (The Principal®)1 is a global investment
management leader offering retirement services, insurance solutions and asset
management. The Principal offers businesses, individuals and institutional
clients a wide range of financial products and services, including retirement,
asset management and insurance through its diverse family of financial services
companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal
Financial Group has $403.0 billion in assets under management2 and serves some
18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin
America and the United States. Principal Financial Group, Inc. is traded on the
New York Stock Exchange under the ticker symbol PFG. For more information, visit
www.principal.com. For more news and insights from The Principal, connect with
us on Twitter at http://twitter.com/ThePrincipal. 

1 "The Principal Financial Group" and "The Principal" are registered service
marks of Principal Financial Services, Inc., a member of the Principal Financial
Group.
2 As of Dec. 31, 2012.

                                                           
 2013 Principal Financial Dreams Tour Stops                
 All dates and teams subject to change                     
                                                           
 Tour Dates:                                               
 May 14           Tampa Yankees, Tampa, FL                 
 June 4           Tulsa Drillers, Tulsa, OK                
 June 10          Round Rock Express, Round Rock, TX       
 June 11          Birmingham Barons, Birmingham, AL        
 June 13          Nashville Sounds, Nashville, TN          
 June 18          Springfield Cardinals, Springfield, MO   
 June 20          Jacksonville Suns, Jacksonville, FL      
 June 24          Fort Wayne TinCaps, Fort Wayne, IN       
 June 27          Indianapolis Indians, Indianapolis, IN   
 July 9           River City Rascals, O`Fallon, MO         
 July 11          Omaha Stormchasers, Omaha, NE            
 July 15          Harrisburg Senators, Harrisburg, PA      
 July 18          Kansas City T-Bones, Kansas City, MO     
 July 23          Iowa Cubs, Des Moines, IA                
 July 25          Wisconsin Timber Rattlers, Appleton, WI  
 July 30          Fresno Grizzlies, Fresno, CA             
 August 1         Salt Lake Bees, Salt Lake City, UT       
 August 6         Sacramento RiverCats, Sacramento, CA     
 August 8         Salem-Keiser Volcanoes, Salem, OR        
 August 15        New Britain Rock Cats, New Britain, CT   
                                                           


Principal Financial Group
Lauren Mease, 515-247-0651
mease.lauren@principal.com
or
ESI
Christina Serafino, 919-443-5580
cserafino@esiworld.com

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