Equifax Warns Consumers to Protect Personal Data During Fraud Prevention Month

Tue Mar 5, 2013 8:30am EST

* Reuters is not responsible for the content in this press release.

  TORONTO, ONTARIO, Mar 05 (MARKET WIRE) --
Equifax Canada (NYSE:EFX) will work with industry partners, business
owners, and consumers throughout the month of March as part of its Fraud
Prevention Month activities.

    Fraud-related crime in Canada now costs the country between $15-billion
and $30-billion annually. According to the Canadian Anti-Fraud Centre,
fraud offences (including identity theft) are becoming more sophisticated
and are increasingly the work of organized crime.

    "Too many people are easy victims for the perpetrators of fraud or
identity theft," explains John Russo, Chief Privacy Officer for Equifax
Canada. "They can be too trusting in offering their personal information
when making a purchase, especially in sharing financial or credit card
information online. While this cuts across age demographics, we're
finding the victims are more often younger adults."

    Equifax Canada offers the following tips to help safeguard your identity
in this video and the list below:


1.  Do not give out personal information over the phone, through the mail,
    or over the Internet unless you have initiated the contact. 
    
2.  Guard your social insurance number. Ask to use other types of
    identifiers when possible, and don't carry your SIN card. Be sure to
    keep it in a secure place. 
    
3.  Safeguard personal information in your home, especially if you are
    having service work done there, employ outside help, or have a roommate.
    
4.  Protect your mail. Deposit outgoing mail in post office collection boxes
    or at your local post office. Promptly remove mail from your mailbox
    after it's delivered. 
    
5.  Shred all documents you are discarding, including pre-approved credit
    applications received in your name, insurance forms, bank cheques and
    statements, and other financial information. 
    
6.  Consider monitoring your credit file for potentially fraudulent activity
    by signing up for Equifax Complete(TM). Take steps to detect identity
    theft early, which helps minimize its impact. 
    


    "All of these tips are practical and easy to implement," says Russo. "As
for Equifax Complete, our credit monitoring and identity theft protection
product, it's like a silent alarm that alerts you if someone tries to
open a credit card or applies for a mortgage in your name. For far less
than the price of a coffee each day, you can help protect your identity
and gain some peace of mind."

    You can learn more about the tools to help prevent identity theft, online
at: www.equifax.ca

    If you suspect or know that you are a victim of identity theft or fraud,
or if you unwittingly provided personal information or financial
information:


  Step 1    Contact your local police force and file a report.          
                                                                        
  Step 2    Contact your bank/financial institution and credit card     
            company                                                     
                                                                        
  Step 3    Contact the two national credit bureaus and place a fraud   
            alert on your credit reports.                               
                                                                        
            Call Equifax Canada toll free: 1 800 465-7166               


    About Equifax 

    Equifax is a global leader in consumer, commercial and workforce
information solutions, providing businesses of all sizes and consumers
with information they can trust. We organize and assimilate data on more
than 500 million consumers and 81 million businesses worldwide, and use
advanced analytics and proprietary technology to create and deliver
customized insights that enrich both the performance of businesses and
the lives of consumers.

    Headquartered in Atlanta, Equifax operates or have investments in 18
countries and is a member of the Standard & Poor's (S&P) 500(R) Index.
Its common stock is traded on the New York Stock Exchange under the
symbol EFX. 

    For more information, please visit www.equifax.com.

Contacts:
SELECT Public Relations
Andrew Findlater
(416) 659-1197
afindlater@selectpr.ca

Equifax Canada
Tom Carroll
Media Relations
(416) 227-5290
MediaRelationsCanada@equifax.com
www.equifax.com

Copyright 2013, Market Wire, All rights reserved.

-0-