clypd Closes 3.2 Million in Series A Financing

CAMBRIDGE, MA, Mar 05 (Marketwire) --
clypd, the interactive television and video ad exchange, today announced
it has closed a $3.2 million Series A investment round led by Scott
Savitz of Data Point Capital and Ryan Moore of Atlas Venture. Additional
venture capital investors include Freestyle Capital, Tribeca Venture
Partners, Boston Seed Capital, and Transmedia Capital.

clypd was founded by Joshua Summers and Doug Hurd, two entrepreneurs and
former PayPal Media Network executives who have a strong advertising
technology pedigree and deep expertise in operations, product, business
development and driving revenue growth. Summers and Hurd left PayPal
Media Network just three months ago to bring an online and mobile
advertising model to interactive television.

"We're at a turning point in TV advertising where cable and satellite
operators, television networks and video streaming services need to look
beyond traditional linear advertising models to capture a piece of the
exploding digital advertising market. Using proven advertising
technologies in online and mobile, clypd helps bridge the gap between
these two worlds and makes it a reality in television," said Joshua
Summers, Founder and CEO of clypd. "We are incredibly excited to see such
strong support from the investment community and the substantial interest
in this type of solution from our business partners."

The company also received funding from a virtual who's who of angel
investors from the ad tech, video and media industry including:

-- Adam F. Berrey the former SVP Marketing & Strategy of Brightcove
-- Ric Calvillo the CEO of Nanigans
-- David S. Chang the COO of the PayPal Media Network
-- Jeffrey Chow the CEO of Springpad
-- Ernie Cormier the CEO of Nexage
-- Walter Doyle the CEO of WHERE and GM of the PayPal Media Network
-- Mike Garrido the President of Trident Ventures
-- Rich LeFurgy General Partner of Archer Advisors and the Founding
Chairman of the IAB
-- Jennifer Lum the President of Adelphic Mobile

"The clypd team has a proven track record of driving growth, which
I've seen firsthand while we worked together at WHERE," said Chip Meakem,
Managing Partner of Tribeca Venture Partners. "As media consumption
continues to change dramatically, we see a huge opportunity leveraging
advancements in advertising technologies and applying it to TV and video.
We're excited to see how they progress in this fast-paced market."

"The IAB teamed with Nielsen recently and found that a 15 percent shift
from linear TV ad spend to online advertising builds a more effective
reach at a lower cost(1)," said Rich LeFurgy from Archer Advisors and the
Founding Chairman of the IAB. "clypd is offering agencies, ad networks
and publishers the best of both worlds by providing closed-loop
advertising solutions while delivering contextually relevant ads anywhere
video is consumed."

"TV advertising has been linear since the beginning of broadcast," said
Jim Tobin, former senior executive of Comcast Cable and clypd advisory
board member. "clypd's technology will enable real-time bidding using
deeply contextual information and interactive placements to give
advertisers a new means of reaching audiences with ads that match the
true interests of the consumer."

To learn more about clypd, please visit the company's website
www.clypd.com, follow the company on Twitter at @clypd or like the
company on Facebook at www.facebook.com/clypd.

About clypd
clypd is an exchange for interactive television and video
advertising. The company's technology is designed to help agencies,
publishers and ad networks drive engagement through contextually relevant
advertisements on interactive televisions. The company was founded in
2013 and is funded by Data Point Capital, Atlas Venture, Freestyle
Capital, Tribeca Venture Partners, Boston Seed Capital, and Transmedia
Capital. For more information, please visit www.clypd.com or follow the
company on Twitter at @clypd and become a fan for regular updates via
Facebook at www.facebook.com/clypd.

(1) http://www.iab.net/DVTVstudy

PR Contact:
Caitlin Leddy
SHIFT Communications
617-779-1830
cleddy@shiftcomm.com

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