Abbott Introduces Nutrition for Active Kids - Kidz ZonePerfect Nutrition Bars

Tue Mar 5, 2013 10:00am EST

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With a combination of protein, nutritious ingredients and tasty flavors, Kidz
ZonePerfect bars please both parents and kids
ABBOTT PARK, Ill.,  March 5, 2013  /PRNewswire/ -- Abbott's (NYSE: ABT)
ZonePerfect  brand today introduces a new line of nutrition bars for active
kids,  Kidz ZonePerfect. Built directly with the help of parents and their
children, Kidz ZonePerfect features five grams of protein, 23 vitamins and
minerals and three grams of fiber, providing a nutritious snack option that
meets kids' selective tastes.   

Nutrition Bars Inspired by Kids

In a build-a-bar development workshop, the ZonePerfect brand brought together a
group of children ages 4 to 10 years to design their dream nutrition bar. The
kids were given a wide array of ingredients from dried fruits to chocolate
chips, to protein sources and grains and asked to build bars to be judged by
their peers. With those ideas, Kidz ZonePerfect was born. The result? Three
delicious nutrition bars inspired by kids.

Kidz ZonePerfect is available in Peanut Butter Chocolate Chip and Caramel Crunch
- both a direct result of the bar development workshops - as well as Yellow

News Facts:

* Kidz ZonePerfect combines the right mix of protein, nutritious ingredients and
tasty flavors to please parents and fuel active kids  
* Available in Peanut Butter Chocolate Chip, Caramel Crunch and Yellow Cupcake,
Kidz ZonePerfect bars feature 23 vitamins and minerals, five grams of protein
and three grams of fiber  
* Kidz ZonePerfect is available in Target stores nationwide. In April, Kidz
ZonePerfect will be available in the nutrition aisle nationwide in  grocery
stores, drug stores and mass merchandisers  and are sold in packs of five. They
can also be ordered online at

Commentary on Kidz ZonePerfect:

From  Tobe Cohen,  division vice president and general manager, Performance
Nutrition, Abbott:

″Over the years, the ZonePerfect brand has focused on making great-tasting
nutrition bars to fuel busy, active adult lifestyles. To get the right
inspiration for our new children's line, we knew we needed to get out of the
kitchen and into the minds of kids. Simply put, we had to bring our big kids
together with little kids. The result was brilliant: three nutritious Kidz
ZonePerfect bars in fun, youth-inspired flavors.″

About ZonePerfect®

The  ZonePerfect  brand provides nutrition for busy people who do not sacrifice
great taste.  ZonePerfect Nutrition Bars have the protein, essential nutrition,
and delicious flavors you crave to keep you going throughout the day. Visit  or

About Abbott Nutrition

For more than 85 years, Abbott's nutrition division has been developing and
marketing science-based nutritional products to support the growth, health and
wellness of people of all ages. Internationally recognized brands include the
Similac brand of infant formulas; the Gain brand of growing-up milks; the
PediaSure brand of complete and balanced nutrition for children; the Ensure
brand of complete and balanced nutrition for adults; and Glucerna brand of
nutrition shakes and bars for people with diabetes.

Abbott Nutrition also offers EAS specialized products to meet the unique
nutritional needs of athletes, as well as ZonePerfect nutrition bars for busy,
active lifestyles.

More information about Abbott Nutrition's products is available at

About Abbott  

Abbott is a global healthcare company devoted to improving life through the
development of products and technologies that span the breadth of healthcare. 
With a portfolio of leading, science-based offerings in diagnostics, medical
devices, nutritionals and branded generic pharmaceuticals, Abbott serves people
in more than 150 countries and employs approximately 70,000 people.  

Visit Abbott at  and connect with us on Twitter at @AbbottNews.

Abbott's news releases and other information are available on the company's
website at   

Related Links:

* Find information about Kidz ZonePerfect at:  
* Find information about ZonePerfect's full line of nutrition bars at:
* Follow the ZonePerfect brand on Twitter at:
* Become a fan of ZonePerfect Nutrition Bars on Facebook at:
* Become a ZonePerfect VIP to receive exclusive news and special offers at:
* See all ZonePerfect flavors at:
* Learn more about Abbott and Abbott Nutrition at:  and

SOURCE  Abbott

Media, Michelle Zendah, +1-614-624-7485

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