Bounty's Select-A-Size Celebrates Hispanic Heritage with Delicious Messes at Miami's Biggest Party

Tue Mar 5, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

Partnering with Telemundo`s "Un Nuevo Día" star Chef, Bounty Paper Towels Clean
Up at Miami`s Carnaval Celebration
CINCINNATI--(Business Wire)--
As the official sponsor of the 2013 Carnaval Miami Cooking Contest, Bounty
Select-A-Size and Telemundo`s Chef James Tahhan kicked off the 10-day Hispanic
heritage celebration by proving to party-goers that one small sheet can tackle
their biggest messes. The heat was on at Miracle Mile, as Bounty and Chef James
searched the festival for the messiest, and most delicious, meals.
Chef James crowns Lizette Locates the winner of the Bounty Select-A-Size
"Tastiest Mess in Miami" category at Carnaval Miami Cooking Contest on Sunday,
March 3, in Miami, Florida. (Marc Serota/AP Images for Bounty)

Chefs and foodies from all around Southern Florida joined in the culinary
celebration and showed off their cooking skills and best recipes at the kick
off. Spicing up the contest this year, dishes were not only judged on taste and
appearance, but also how messy the dish was. Proving that sometimes the tastiest
meals are also the messiest, special guest judge Chef James looked for how
Bounty was used in the food prep and how messy the meal was to eat. In the end,
after all the dicing, sautéing and grilling was over, Lizette Locates was
crowned this year`s winner of the "Tastiest Mess in Miami" at the 2013 Carnaval
Miami Cooking Contest for her electrifying Chipotle Shrimp Taco with Avocado
Salsa dish. 

"If there is one thing I have learned from all my years of cooking, it`s that
you can`t be afraid to get a little dirty in the kitchen," said Chef James.
"That`s why I teamed up with Bounty here at the biggest party in Miami - to show
budding chefs that sometimes by getting messy, you can get the most delicious

Thanks to "trap & lock technology", one sheet of Bounty Select-A-Size is 2X more
absorbent than the Custom-Size-It  brand (11" X 5.5"). To prove to food fanatics
the strength of one sheet, Select-A-Size Clean Crews were on-site tackling the
biggest messes at Carnaval - wiping up spills and messes all along Miracle Mile.
Product demonstrations also helped bring to life the absorbency and strength of
each small sheet of Select-A-Size, and a fun photo opportunity got everyone in
the spirit. 

"We couldn`t think of a better place than the biggest party in Florida, for
Bounty`s next stop on our Select-A-Size tour," said Laura Dressman, Bounty
Communications Manager. "At each of these events, we are demonstrating that even
for big messes, you can choose small sheets with Select-A-Size and use less." 

To find out when Bounty Select-A-Size will be cleaning up a mess near you and to
check out the newest Fan of the Week, visit or follow on
Twitter at 

About Bounty

Bounty has been America`s most popular paper towel for more than 30 years. In
the U.S., P&G offers the following premium two-ply paper towel products: Bounty
Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints.
Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well
Bounty Quilted Napkins. For more information on Bounty, visit 

About Carnaval Miami Cooking Contest

Since 1982, the Carnaval Miami Cooking Contest has been a favorite of culinary
enthusiasts. It is a production of the Kiwanis Club of Little Havana, a
non-profit organization serving the youth of South Florida since 1978. The
cooking contest is one of the many events of the festival that also includes
world famous Calle Ocho and Carnaval on the Mile, as well as a beauty contest,
footrace, golf, domino & soccer tournaments all taking place during the months
of February and culminating with Calle Ocho on March 10. 

About Procter & Gamble [NYSE:PG]

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit for the latest news and in-depth information
about P&G and its brands.

Photos/Multimedia Gallery Available:

Procter & Gamble
Laura Dressman, +1-513-634-7363
MSL Group
Colleen McCarthy, +1- 646-500-7931

Copyright Business Wire 2013

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