Adobe Brings New Digital Advertising Solution to Media Agencies and Marketers

Wed Mar 6, 2013 12:06am EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130306:nBw056833a

Adobe Media Optimizer Standard Offers Rules-based Solution to Drive Performance
of Search Engine Campaigns
SALT LAKE CITY--(Business Wire)--
Adobe Summit, The Digital Marketing Conference- Adobe Systems Incorporated
(Nasdaq:ADBE) today unveiled a standard version of Adobe Media Optimizer, part
of Adobe Marketing Cloud. Adobe Media Optimizer is a digital advertising
platform for campaigns across search, display and social media. The new edition,
Media Optimizer Standard, delivers a rules-based bidding solution that improves
the performance of search engine marketing campaigns through seamless
integration with Adobe Analytics. Media Optimizer Standard is designed for media
buying agencies, search engine marketing (SEM) agencies and direct advertisers
seeking more control and transparency over their campaigns at an economical
price point.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=360828&vid=4
Adobe Media Optimizer Standard allows customers to easily manage search engine
marketing (SEM) accounts, campaigns, enhanced campaigns, ad groups and keywords
using both a flattened view across the top and a familiar hierarchy structure on
the left. (Photo: Business Wire)

Media Optimizer Standard offers an interactive dashboard that gives marketers
the ability to tie data-driven insights to tactical changes in their ad
campaigns across Google, Bing, Yahoo and other search engines. It not only
provides a collection of highly interactive reports in one location, but also
gives marketers the ability to efficiently manage campaigns, ad groups and
keywords directly from the same interface. Additionally, updated Bid Rules
functionality allows advertisers to easily set up and control how bids are
executed and fully automate the bidding process across search engines. 

Several of the existing features in Media Optimizer Premium, the platform best
suited for large agencies and enterprises, are also part of the Standard
version. Since both Standard and Premium use the same foundation, clients that
find the need to upgrade to Premium require no new deployment and are quickly up
and running with powerful algorithmic bid optimization. Media Optimizer`s
seamless integration with SiteCatalyst allows advertisers to use Web site data
to optimize and better target their campaigns in real-time. All of the advanced
campaign management functionalities are also included in Media Optimizer
Standard. In addition, media agencies can layer their own services on top of
both Media Optimizer solutions including more advanced modeling and analytics
services to provide their clients with maximum ROI. 

Migration to Adobe Media Optimizer

Adobe also announced that current Adobe SearchCenter+ customers will be
transitioned to Media Optimizer Standard or Premium throughout the year. All key
SearchCenter+ functionality and features such as a two-way SiteCatalyst
integration were added to both versions of Media Optimizer. 

Adobe Media Optimizer

A core component of Adobe Marketing Cloud, Adobe Media Optimizer is the
industry`s first fully integrated digital advertising platform that delivers
cross-channel ad management, optimization and forecast across search, display
and social media campaigns for peak return on investment. The solution delivers
more than 300 million monthly prospects and customers and is used by more than
400 global customers across industries. Media Optimizer manages more than $2
billion in annualized ad spend. 

Quote

David Karnstedt, senior vice president, Media and Advertising Solutions, Adobe

* "Adobe`s digital advertising solution lets marketers run cross-channel
campaigns that fully maximize ROI. With the new Standard version we are bringing
proven features from our Premium version to agencies and direct advertisers to
help them further automate their campaigns with an intuitive and easy-to-use
interface."

Helpful Links

* Facebook
* Twitter
* Adobe Digital Marketing Blog
* YouTube
* Adobe Marketing Cloud
* Adobe Media Optimizer
* Adobe AdLens
* Adobe SiteCatalyst
* Adobe AudienceManager

About Adobe Marketing Cloud

Now there`s a place that puts everything digital marketers need in one spot.
It`s called Adobe Marketing Cloud. It includes a complete set of analytics,
social, advertising, targeting and Web experience management solutions and a
social-enabled UI that brings together everything marketers need to know about
their campaigns. So marketers can get from data to insights to action, faster
and smarter than ever. Visit www.marketing.adobe.com to learn more. 

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com. 

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
SiteCatalyst and AdLens are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130305006833/en/

Adobe Systems Incorporated
Stefan Offermann, 408-536-4023
sofferma@adobe.com
Craig Corica, 415-832-5389
ccorica@adobe.com

Copyright Business Wire 2013

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.