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Adcade Completes $1.5M Round of Seed Funding

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Wed Mar 6, 2013 9:00am EST

  NEW YORK, NY , Mar 06 (MARKET WIRE) --
Adcade (www.adcade.com), an NYC-based startup in the mobile advertising
market, today announced that it has closed over $1.5 million in seed
stage funding led by ff Venture Capital (http://ffvc.com/). Founded in
2012, Adcade is developing mobile advertising solutions aimed at creating
a more interactive, immersive and engaging experience. The company will
begin testing its first product, a new mobile/tablet premium rich media
ad unit that never takes a user away from a publisher's site, this month.

    Other participants in the round include Quotidian Ventures, BHV, Great
Oaks VC and a handful of angel investors chosen for their expertise in ad
tech and proven business acumen. The financing will be used to accelerate
business and development of other innovative mobile ad products,
including a robust self-service platform, which the company plans to
launch later this year.

    "The mobile ad space is primed for innovation," said Rob Cromer, CEO,
Adcade. "It's painfully clear that desktop ads don't translate well to
mobile devices, and, as mobile continues to grow, publishers need new
solutions to monetize. We have built one of the most comprehensive HTML5
Canvas frameworks to-date and, in turn, we believe our ad technology is
leaps and bounds ahead of what is currently available in the market."

    "The simplicity and effectiveness of what Adcade is designing shows great
potential, and the management team has done an excellent job creating a
scalable product," said John Frankel, Partner, ff Venture Capital. "We
think they are positioning themselves to disrupt a big market." 

    About Adcade
Adcade aims to bring simplicity, fun and creativity to mobile advertising
through engaging, innovative ad units and platforms. Adcade provides
publishers with new ways to monetize content, advertisers with new means
of cross-platform engagement, and users with intuitive, interactive
mobile products. Based in New York City, Adcade was founded in 2012 by
CEO Rob Cromer (formerly with Barclay's Capital); CTO Buzz Wiggins
(formerly with Google Inc. Ad Innovations); and COO Rob Prentice
(formerly with Perry Ellis). For more information, visit www.adcade.com.



Media Contact:
Karl Pawlewicz
Director of Communications, Adcade
press@adcade.com 
(347) 775.9915
@Adcade
Copyright 2013, Market Wire, All rights reserved.

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