The Zitter Group Rebrands as Zitter Health Insights

Tue Mar 5, 2013 11:19pm EST

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New Name, Logo, Website More Accurately Represents Company`s Core Competence in
Syndicated Market Research on Payer Influence on Access for Life Sciences
Products
MILBURN, NJ--(Business Wire)--
The Zitter Group, a market-leading healthcare research firm that assists life
science companies with issues related to product access, reimbursement, and
managed markets, has rebranded itself as Zitter Health Insights. 

Founded in 1989, the company initially produced conferences and conducted custom
research with a variety of stakeholders on managed care trends during the time
when payer impact increased dramatically. The company developed the nation`s
largest payer research panel that consistently generates responses from more
than 100 payers -critical for statistically significant results -- and created
the nation`s largest database of prior authorization policies. As the managed
markets landscape became more complex, the company began to offer insights in
multi-client subscription formats. "Access Answered" is the tagline
corresponding with the name change, reflecting the definitive source for answers
to all questions related to product access. 

"Our mission is to provide unparalleled insight into the ways that payers are
influencing the use of life sciences products," said Mark Zitter, CEO. "Our new
brand more accurately reflects our mission and value offering of providing
innovative relevant research products that reflect the business practices and
perspectives of managed care organizations. The brand also includes our
expanding focus encompassing payer influence on employers, consumers, retail and
specialty pharmacies, physicians, practice managers and other key individuals
and organizations." 

Pharmaceutical and biotech marketers use the insights to help with forecasting,
course correction, co-pay program planning, competitive counter-detailing,
contracting, and more. Managed care organizations use the services to benchmark
their efforts. To see the new brand and learn more about specific products,
visit www.zitter.com. 

About Zitter Health Insights

Zitter Health Insights is a market-leading healthcare research firm that assists
life science companies with issues related to product access, reimbursement, and
managed markets. The company developed the nation`s largest payer research panel
and the nation`s largest database of prior authorization policies. The average
panel member represents 1 million+ covered lives and the research portfolio
covers the entire spectrum of payer-influenced entities. Insights are generated
primarily in multi-client subscription formats including: Managed Care Oncology
Index, Managed Care Biologics and Injectables Index, Managed Care Benefit Design
Index, Prior Authorization Tracking Tool, Managed Care Message Monitor, Co-Pay
Offset Monitor, and P&T Perspective. Analysis is conducted for more than 250
manufacturers, 150 therapeutic areas and 1,000 products.

Zitter Health Insights
Alexandria DeVries, 415-547-1003
adevries@zitter.com



Copyright Business Wire 2013

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